Attitude reaction monitoring

• US 20070117072A1
• Filed: 11/21/2005
• Published: 05/24/2007
• Est. Priority Date: 11/21/2005
• Status: Abandoned Application

• Current Assignee: Conopco, Inc. (Unilever PLC)
• Original Assignee: Conopco, Inc. (Unilever PLC)
• Inventors: Adjali, Iqbal, Hurling, Robert, De Boni, Marco, Dias, Malcolm, Bataveljic, Ogi
• Application Number:
  US11/284,079
• Publication Number:
  US 20070117072A1
• Time in Patent Office: Days
• US Class Current: 434/236
• CPC Class Codes: G09B 19/0092 Nutrition

Abstract

An apparatus for explicit and implicit attitude reaction monitoring on mobile computing devices and a method of operating such devices for interacting with a user and for guiding a behaviour of the user. The method comprising presenting the user with a series of tasks, each task requiring at least one response from the user and receiving the responses to the tasks from the user. The method further comprising, determining as a function of the received responses, one or more differences in the explicit and implicit attitudes of the user towards performing an intended behaviour, and delivering at least one message to the user, as a result of the differences in attitude, so as to guide the user to perform the intended behaviour.

Claims

1. A method of operating a mobile computing device for interacting with a user and for guiding a behaviour of the user, comprising:

presenting the user with a series of tasks, each task requiring at least one response from the user;

receiving the responses to the tasks from the user;

determining, as a function of the received responses, one or more differences in attitude of the user towards performing an intended behaviour;

and

delivering at least one message to the user, as a result of the differences in attitude, so as to guide the user to perform the intended behaviour.

2. The method of claim 1, wherein the differences in attitude are differences between explicit and implicit attitudes of the user towards performing the intended behaviour.

3. The method of claim 1, wherein presenting the user with a series of tasks includes:

presenting the user with a sequence of predetermined questions for assessing the explicit attitude of the user towards performing the intended behaviour.

4. The method of claim 1, wherein presenting the user with a series of tasks includes:

presenting the user with a sequence of reaction time tests for assessing the implicit attitude of the user towards performing the intended behaviour.

5. The method of claim 4, wherein the sequence of predetermined questions are presented at a different time to that of the sequence of reaction time tests.

6. The method of claim 4, further comprising:

measuring the reaction times of the user in a word categorisation test.

7. The method of claim 6, wherein measuring includes measuring the reaction times at a resolution of below about 5 milliseconds.

8. The method of claim 6, wherein the word categorisation test is based on the Implicit Association Test.

9. The method of claim 1, wherein determining includes:

assessing, from an analysis of the received responses, explicit and implicit attitudes of the user towards performing the intended behaviour; and

comparing the explicit and implicit attitudes of the user to identify differences in attitude therebetween.

10. The method of claim 9, wherein assessing includes:

measuring the user'"'"'s ability to implicitly shield a goal relating to the intended behaviour.

11. The method of claim 10, wherein a content of the at least one message is dependent on the user'"'"'s goal shielding ability.

12. The method of claim 1, further comprising:

receiving real-time data relating to physical attributes of the user; and

using the data relating to the physical attributes in conjunction with the received responses to the tasks in determining the one or more differences in attitude of the user towards performing the intended behaviour.

13. The method of claim 1, further comprising:

establishing a communications session with a remote server;

transmitting to the server information relating to the differences in attitude of the user towards performing the intended behaviour;

determining, at the server, a message content based on the transmitted information; and

downloading the message content to the mobile computing device.

14. The method of claim 13, wherein the transmitted information further includes data relating to the physical attributes and/or location of the user.

15. The method of claim 13, wherein determining a message content includes identifying guidance material on the server specific to the intended behaviour.

16. The method of claim 1, wherein delivering includes presenting the message to the user in a textual and/or audible format.

17. The method of claim 1, further comprising:

detecting a location of the mobile computing device; and

modifying a content of at least one of the tasks, in the series of presented tasks, as a function of the detected location.

18. The method of claim 17, wherein the modifying includes changing the content of a reaction time test.

19. An apparatus comprising:

a mobile computing device for interacting with a user and for guiding the behaviour of the user, including;

means for presenting the user with a series of tasks, each task requiring at least one response from the user;

means for receiving the responses to the tasks from the user;

means for determining, as a function of the received responses, one or more differences in attitude of the user towards performing an intended behaviour; and

means for delivering at least one message to the user, as a result of the differences in attitude, so as to guide the user to perform the intended behaviour;

and

a remote server for communicating with the mobile computing device, including;

means for receiving from the mobile computing device information relating to the differences in attitude of the user towards performing the intended behaviour; and

means for determining a message content, based on the received information, to be downloaded to the mobile computing device.

20. The apparatus of claim 19, wherein the mobile computing device is one of the following devices:

a mobile phone, a laptop, a PDA and a tablet PC.

21. The apparatus of claim 19, wherein the mobile computing device further includes means for detecting a location of the device.

22. A mobile computing device for interacting with a user and for guiding the behaviour of the user, comprising:

means for presenting the user with a series of tasks, each task requiring at least one response from the user;

means for receiving the responses to the tasks from the user;

means for determining, as a function of the received responses, one or more differences in attitude of the user towards performing an intended behaviour;

and

means for delivering at least one message to the user, as a result of the differences in attitude, so as to guide the user to perform the intended behaviour.

23. The device of claim 22, further comprising one or more biometric sensors for determining physical attributes of the user.

24. The device of claim 22, further comprising means for detecting a location of the device.

25. A remote server for communicating with a mobile computing device, comprising:

means for receiving from the mobile computing device information relating to the differences in attitude of the user towards performing an intended behaviour; and

means for determining a message content, based on the received information, to be downloaded to the mobile computing device for guiding the user to perform the intended behaviour

26. Apparatus as described substantially herein with reference to the accompanying drawings.