Dynamic casino tracking and optimization
First Claim
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1. A system for providing gaming services, comprising:
- a plurality of biometric devices for obtaining biometric data regarding people in or near a gaming establishment, the biometric devices configured for communication with other devices via a network; and
a server, comprising;
at least one network interface configured for communication with the network; and
at least one logic device configured to do the following;
obtain biometric data regarding a person from at least one of the biometric devices via the network interface;
categorize the person with reference to the biometric data; and
determine whether to provide a benefit to the person according to a categorization.
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Accused Products
Abstract
Gaming establishment patrons may be categorized and responsive services and features presented whether or not the patrons (or their companions) are known. Gaming and non-gaming activities of a patron may be identified and tracked. Information from various private and/or public databases accessible by a gaming establishment, may be used for patron ranking and to determine offers, goods and services that may be targeted to a patron.
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Citations
47 Claims
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1. A system for providing gaming services, comprising:
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a plurality of biometric devices for obtaining biometric data regarding people in or near a gaming establishment, the biometric devices configured for communication with other devices via a network; and
a server, comprising;
at least one network interface configured for communication with the network; and
at least one logic device configured to do the following;
obtain biometric data regarding a person from at least one of the biometric devices via the network interface;
categorize the person with reference to the biometric data; and
determine whether to provide a benefit to the person according to a categorization. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of providing gaming services, comprising:
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obtaining first player indicia regarding a person in or near a gaming establishment without reference to the person'"'"'s voluntary participation in a player loyalty system;
categorizing the person with reference to the first player indicia; and
determining whether to provide a benefit to the person according to a categorization. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. A system for providing gaming services, comprising:
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means for obtaining first player indicia regarding a person in or near a gaming establishment without reference to the person'"'"'s voluntary participation in a player loyalty system;
means for categorizing the person with reference to the first player indicia; and
means for determining whether to provide a benefit to the person according to a categorization. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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40. A player tracking system for tracking customer activity for a casino establishment having gaming sections and non-gaming sections, said system comprising:
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a plurality of player tracking media for distribution to respective participating customers that include respective customer IDs which are associated with respective customer accounts;
a plurality of gaming activity player tracking units positioned in the gaming section of the casino establishment proximate the gaming activity which cooperates with the player tracking media to monitor the gaming activity data of the respective customer;
a plurality of non-gaming activity player tracking units positioned in the non-gaming section of the casino establishment proximate the non-gaming activity which cooperates with the player tracking media to monitor the non-gaming activity data of the respective customer; and
a computer system having a database of the respective customer accounts associated with respective customer Ids, and each gaming activity player tracking unit and each non-gaming activity player tracking unit coupled to the computer system to process the respective gaming activity data and non-gaming activity data for each respective customer. - View Dependent Claims (41, 42, 43, 44, 45)
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46. A gaming system for communicating with wireless gaming devices and locating wireless gaming devices, said gaming system comprising:
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a plurality of wireless gaming devices capable of generating wireless signals;
a plurality of wireless signal receivers capable of receiving the wireless signals wherein a portion of the wireless signal receivers are located in gaming machines; and
a location server for determining a location of one or more of the wireless gaming devices and for tracking a status of the plurality of wireless gaming devices. - View Dependent Claims (47)
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Specification