Advertising and incentives over a social network
First Claim
1. A method whereby marketers and advertisers wish to deliver at least one of offerings and marketing and advertising messages relative to at least one of a product and a service to a target audience of users selected by a system operator during a marketing and advertising campaign, said method comprising:
- defining the users within the context of a social network;
selecting the users from among the users of said social network;
storing the information relevant to said defined users; and
utilizing the information stored/defined within said social network to deliver said messages to the users in an optimal manner.
2 Assignments
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Accused Products
Abstract
A method whereby advertisers wish to deliver at least one of offerings and advertising messages relative to at least one of a product and a service to a target audience of users selected by a system operator during an advertising campaign. The method includes defining the users within the context of a social network, selecting the users from among the users of the social network, storing the information relevant to the defined users and utilizing the information stored/defined within the social network to deliver the messages to the users in an optimal manner.
777 Citations
67 Claims
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1. A method whereby marketers and advertisers wish to deliver at least one of offerings and marketing and advertising messages relative to at least one of a product and a service to a target audience of users selected by a system operator during a marketing and advertising campaign, said method comprising:
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defining the users within the context of a social network;
selecting the users from among the users of said social network;
storing the information relevant to said defined users; and
utilizing the information stored/defined within said social network to deliver said messages to the users in an optimal manner. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67)
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Specification