Methods and Apparatuses to Provide Application Programming Interface for Managing Pay Per Call Advertisements
First Claim
1. A method, comprising:
- receiving a request according to an application programming interface over a network connection; and
providing access to manage an advertisement of an advertiser in response to the request, the advertisement to be embedded with a real time communication reference assigned to the advertiser, the real-time communication reference to be used to request a real time communication connection with the advertiser, the advertiser to be charged for communication leads generated via the real-time communication reference embedded in the advertisement.
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Abstract
Methods and apparatuses to provide access to manage advertisements which provide references usable to request real time communication connections. One embodiment includes receiving a request according to an application programming interface over a network connection; and providing access to manage an advertisement of an advertiser via the application programming interface in response to the request (e.g., to create, update, query, delete the advertisement, such as a pay per call advertisement). In one embodiment, the advertisement is to be embedded with a real time communication reference assigned to the advertiser; the real-time communication reference is to be used to request a real time communication connection with the advertiser; and the advertiser is to be charged for communication leads generated via the real-time communication reference embedded in the advertisement.
42 Citations
20 Claims
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1. A method, comprising:
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receiving a request according to an application programming interface over a network connection; and
providing access to manage an advertisement of an advertiser in response to the request, the advertisement to be embedded with a real time communication reference assigned to the advertiser, the real-time communication reference to be used to request a real time communication connection with the advertiser, the advertiser to be charged for communication leads generated via the real-time communication reference embedded in the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A machine readable media embodying instructions, the instructions causing a machine to perform a method, the method comprising:
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receiving a request according to an application programming interface over a network connection; and
providing access to manage an advertisement of an advertiser in response to the request, the advertisement to be embedded with a real time communication reference assigned to the advertiser, the real-time communication reference to be used to request a real time communication connection with the advertiser, the advertiser to be charged for communication leads generated via the real-time communication reference embedded in the advertisement.
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20. A data processing system, comprising:
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means for receiving a request according to an application programming interface over a network connection; and
means for providing access to manage an advertisement of an advertiser in response to the request, the advertisement to be embedded with a real time communication reference assigned to the advertiser, the real-time communication reference to be used to request a real time communication connection with the advertiser, the advertiser to be charged for communication leads generated via the real-time communication reference embedded in the advertisement.
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Specification