Methods and Apparatuses to Track Keywords for Establish Communication Links

• US 20070121848A1
• Filed: 11/14/2006
• Published: 05/31/2007
• Est. Priority Date: 10/06/2003
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: UTBK, Inc.
• Inventors: Van Der Linden, Sean, Altberg, Ebbe, Faber, Scott, Hirson, Ron, Yang, Virginia
• Granted Patent: US 9,208,498 B2
• Time in Patent Office: Days
• US Class Current: 379/114.130
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP

Abstract

Methods and apparatuses to track keywords used for matching advertisements that provide references to make calls for real time communications. One embodiment includes: selecting an advertisement based on a condition; providing a reference for presentation with the advertisement, to identify the condition and the advertisement; and charging an advertisement fee in response to a call via the reference for a real time communication session.

Claims

1. A method, comprising:

selecting an advertisement based on a condition;

providing a reference for presentation with the advertisement, the reference to identify the condition and the advertisement; and

charging an advertisement fee in response to a call via the reference for a real time communication session.

2. The method of claim 1, wherein the condition comprises a keyword.

3. The method of claim 2, wherein the keyword comprises a plurality of words.

4. The method of claim 2, wherein the keyword is a search term of a search request.

5. The method of claim 2, wherein the keyword is one of a plurality of keywords of the advertisement;

and the keyword matches with a search request.

6. The method of claim 5, wherein at least one of the plurality of keywords of the advertisement does not match with the search request and is not included in the condition.

7. The method of claim 1, wherein at least one keyword of the advertisement does not match with the search request and is included in the condition;

and at least one keyword of the advertisement is not included in the condition.

8. The method of claim 2, wherein the reference includes an encoded or encrypted version of the keyword.

9. The method of claim 2, wherein the reference includes an index to the keyword in a database.

10. The method of claim 1, wherein the reference further identifies a price bid for the advertisement fee.

11. The method of claim 1, wherein the reference comprises a toll free phone number without an extension, a local phone number without an extension, a phone number with an extension, a session initiation protocol (SIP) uniform resource identifier (URI), or a click-to-call reference.

12. The method of claim 1, wherein the real time communication session comprises communications in text, voice, audio, image, or video.

13. The method of claim 1, further comprising:

collecting statistic data related to calls made via the advertisement that is presented under the condition.

14. The method of claim 13, further comprising:

determining performance of the advertisement that is presented under the condition.

15. The method of claim 14, further comprising:

ranking advertisements based at least in part on performance of the advertisements that are presented under the condition.

16. The method of claim 14, further comprising:

selecting one from a plurality of types of references for the reference based on the performance of the advertisement that is presented under the condition.

17. The method of claim 14, wherein the performance of the advertisement indicates a frequency of calls for real time communication sessions generated from the advertisement, or a rate of conversion from presentations of the advertisement to received calls generated from the presentation for real time communication sessions.

18. The method of claim 1, wherein the condition is based on a first keyword of the advertisement and not based on a second keyword of the advertisement.

19. A machine readable medium containing instructions which when executed on a data processing system cause the system to perform a method, comprising:

selecting an advertisement based on a condition;

providing a reference for presentation with the advertisement, the reference to identify the condition and the advertisement; and

charging an advertisement fee in response to a call via the reference for a real time communication session.

20. A data processing system, comprising:

means for selecting an advertisement based on a condition;

means for providing a reference for presentation with the advertisement, the reference to identify the condition and the advertisement; and

means for charging an advertisement fee in response to a call via the reference for a real time communication session.