TELECOMMUNICATION ADVERTISING SYSTEM
First Claim
1. A telecommunication system wherein a user can designate a first target for telecommunication establishment via a communication device and wherein, upon designation of the first telecommunication target, the system is adapted to automatically present the user with content for at least a second related telecommunication target via the communication device.
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Accused Products
Abstract
An advertising/revenue generation system for use with telecommunication systems. A database can be organized or sorted on parameters relating to telecommunication, such as caller demographics, time and place of a call, and the services of the initially dialed number. Advertisers can submit advertisements to the advertising system. When a caller submits a communication request, for example by entering a telephone number into a communication device, the advertising system recognizes the request and accesses the database. The advertising system determines advertisements that are related to the caller'"'"'s communication request and telecommunicates relevant advertising content to the caller. The content can be provided before, during, and/or after the caller establishes communication as initially requested. The advertising system can provide incentives to callers to select ads, can collect fees from advertisers for submitting their ads to callers, and can pay commissions to telecommunications carriers for supporting communication.
28 Citations
21 Claims
- 1. A telecommunication system wherein a user can designate a first target for telecommunication establishment via a communication device and wherein, upon designation of the first telecommunication target, the system is adapted to automatically present the user with content for at least a second related telecommunication target via the communication device.
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13. A method of providing advertising in a telecommunication system, the method comprising:
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creating a database including a plurality of parameters indicative of parties of a telecommunication system;
determining that a caller has indicated a first desire to establish communication;
sorting the database based at least partially on parameters of the caller'"'"'s first indicated communication desires; and
telecommunicating content to the caller wherein the content is related to the caller'"'"'s first indicated communication desires. - View Dependent Claims (14, 15, 16, 17)
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18. A system for providing advertising in a telecommunication system comprising:
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means for storing and indexing data;
means for communication between parties of the telecommunication system; and
means for telecommunicating content to a first party from a second party wherein the content is related to a communication request made by the first party. - View Dependent Claims (19, 20, 21)
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Specification