SYSTEM AND METHOD FOR IMPROVED CASINO PROMOTIONAL MESSAGING

• US 20070123346A1
• Filed: 09/12/2006
• Published: 05/31/2007
• Est. Priority Date: 09/13/2005
• Status: Abandoned Application

• Current Assignee: Aristocrat Technologies Australia PTY Limited (Aristocrat Leisure Limited)
• Original Assignee: Aristocrat Technologies Australia PTY Limited (Aristocrat Leisure Limited)
• Inventors: Hoover, Janae, Dickerson, Scott, Osburn, Lattamore, Perez, Debra
• Application Number:
  US11/531,012
• Publication Number:
  US 20070123346A1
• Time in Patent Office: Days
• US Class Current: 463/29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters

Abstract

Certain embodiments provide a system and method for improved promotional messaging for a gaming environment. Certain embodiments include a method for improved promotional broadcast messaging. The method includes composing a promotional message for a gaming environment; selecting one or more recipients for the promotional message; associating contact information with one or more recipients; relaying the promotional message with the recipient contact information for broadcasting; and broadcasting the promotional message to one or more recipients using the recipient contact information. In an embodiment, the contact information comprises a cellular phone number, for example. The method may also include generating a status message when the promotional message is delivered to a communication device associated with the recipient contact information. In addition, the method may include generating a report based on the promotional message. Furthermore, the method may include editing, deleting, resending and/or recalling the promotional message, for example.

Claims

1. An improve promotional messaging system, said system comprising:

a workstation configured to compose a promotional message for a gaining establishment; and

a message relay station for broadcasting said promotional message from said workstation to a registered communication device.

2. The system of claim 1, further comprising a communication device capable of receiving said message and displaying said message to a registered patron.

3. The system of claim 2, wherein said communication device comprises a promotion notification device assigned to a patron by said gaming establishment.

4. The system of claim 1, further comprising a server configured to store said promotional message.

5. The system of claim 4, wherein said server further comprises a database for storing said promotional message.

6. The system of claim 4, wherein said workstation is capable of generating a report using said promotional message stored at said server.

7. The system of claim 1, wherein said workstation is configured to allow an authorized user to at least one of edit and remove said promotional message before said promotional message is broadcast to said communication device.

8. The system of claim 1, wherein said workstation is configured to allow an authorized user to at least one of remove, edit and resend a promotional message that has previously been broadcast.

9. A promotional notification device, said device comprising:

a receiver for receiving a promotional message from a gaming environment relay station;

a display for displaying said promotional message; and

an alert indicator for alerting a user to receipt of said promotional message.

10. The promotional notification device of claim 9, wherein said alert indicator comprises at least one of an audio alert indicator, a visual alert indicator, and a vibrating alert indicator.

11. The promotional notification device of claim 9, further comprising a scrolling arrow capable of allowing a user to scroll through a message displayed on said display.

12. A computer-readable medium including a set of instructions capable of execution by a computer, said set of instructions comprising:

a message composition routine for composing a message for broadcast to at least one participating patron, wherein said message comprises a gaming promotional message;

a message broadcasting routine for retrieving communication information for said at least one participating patron and transmitting said message to said at least one participating patron using said communication information.

13. The set of instructions of claim 12, further comprising a messaging editing routine for at least one of editing, removing, recalling and resending said message.

14. The set of instructions of claim 12, further comprising a reporting routine for generating a report based on said message.

15. The set of instructions of claim 14, wherein said report comprises at least one of a broadcast messaging report, a player promotional messaging report, a promotional group report, an audit report and an error report.

16. A method for improved promotional broadcast messaging, said method comprising:

composing a promotional message for a gaming environment;

selecting one or more recipients for said promotional message;

associating contact information with said one or more recipients;

relaying said promotional message with said recipient contact information for broadcasting; and

broadcasting said promotional message to said one or more recipients using said recipient contact information.

17. The method of claim 16, wherein said contact information comprises a cellular phone number.

18. The method of claim 16, further comprising generating a status message when said promotional message is delivered to a communication device associated with said recipient contact information.

19. The method of claim 16, further comprising generating a report based on said promotional message.

20. The method of claim 16, further comprising at least one of editing, deleting, resending and recalling said promotional message.