Digital content access system and methods

• US 20070124201A1
• Filed: 11/30/2005
• Published: 05/31/2007
• Est. Priority Date: 11/30/2005
• Status: Abandoned Application

• Current Assignee: Elbert Hu, Hubert Hu, Jian-Hwa Hu
• Original Assignee: Elbert Hu, Hubert Hu, Jian-Hwa Hu
• Inventors: Hu, Hubert, Hu, Jian-Hwa, Hu, Elbert
• Application Number:
  US11/289,495
• Publication Number:
  US 20070124201A1
• Time in Patent Office: Days
• US Class Current: 705/14.200
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0218 based on score

Abstract

Systems and methods for allowing access to digital content. Digital content and targeted advertisements are separately provided to a user device. At least one interactive viewer test is used to verify that the user has viewed the targeted advertisements as a prerequisite to being given the rights to playback the digital content.

Claims

1. A method comprising:

providing digital content to a user device;

providing at least one targeted advertisement to the user device, the at least one targeted advertisement comprising one or more files that are separate from the digital content;

outputting at least one interactive viewer test to the user device during playing of the at least one targeted advertisement, the interactive viewer test comprising at least one question prompting user response, the at least one question being contextually unrelated to the content of the at least one targeted advertisement; and

allowing playback of the digital content by the user device upon successful validation of the user response to the at least one interactive viewer test.

2. The method of claim 1, further comprising:

selecting the at least one targeted advertisement based on the location of the user device.

3. The method of claim 1, further comprising:

outputting one or more advertisement links to the user device, in which each of the advertisement links is contextually related to the at least one targeted advertisement;

collecting into an ad cart each advertisement link selected at the user device;

outputting the ad cart at the user device; and

redirecting a browser application of the user device to a Uniform Resource Locator associated with one of the advertisement links upon receiving a user selection of the advertisement link from the ad cart.

4. The method of claim 1, wherein allowing playback further comprises:

receiving a license key if both the content of the user responses to the interactive viewer test and the order in which the user responses are received are determined to be correct; and

allowing playback of the digital content responsive to the license key.

5. The method of claim 1, further comprising:

outputting a continent selection page to the user device;

outputting at least one country selection page to the user device, the at least one country selection page comprising a first set of countries for which digital content is available;

receiving country selections from the user device, the country selections indicating one or more of countries from the first set of countries;

outputting at least one country-specific content page to the user device, the country-specific content page comprising links to country-specific digital content;

receiving user selections from the user device, the user selections indicating one or more items of content; and

receiving category selections from the user device, wherein the at least one targeted advertisement is based on the received category selections.

6. The method of claim 5, further comprising:

providing a plurality of channels for each category; and

associating multiple commercial segments of the same category with each channel, wherein each commercial segment has a segment period, and wherein the commercial segment playback start time for each channel is offset by an amount of time equal to the segment period divided by the number of channels for the category.

7. The method of claim 1, wherein the user can be provided the capability to use, view, or play the digital content on more than one user device in exchange for viewing additional amounts of targeted advertisements.

8. The method of claim 1, wherein providing digital content further comprises:

downloading a digital file to the user device in response to a request for the file received from the user device.

9. The method of claim 1, wherein outputting the at least one interactive viewer test further comprises:

outputting to the user device one or more times throughout the at least one targeted advertisement a test answer message and a list of answer choices, wherein the test answer message comprises a single letter or digit that appears at a random location at random time intervals, and wherein the list of answer choices comprises multiple distorted letter or digit choices including the test answer message;

verifying that the user selects the matching letter or digit from the list of answer choices for each test answer message occurrence on the first attempt and within an allotted time period;

outputting to the user device one or more times before or after the at least one targeted advertisement an audio test answer message and a list of answer choices, wherein the audio test answer message comprises a single spoken letter or digit, and wherein the list of answer choices comprises multiple distorted letter or digit choices including the audio test answer message;

verifying that the user selects the matching letter or digit from the list of answer choices for each audio test answer message occurrence on the first attempt and within an allotted time period.

10. The method of claim 1, wherein providing the at least one targeted advertisement further comprises:

determining user eligibility to receive the at least one targeted advertisement based on the user device being located in a country for which targeted advertisements are available.

11. The method of claim 1, wherein the digital content comprises non-downloadable digital content.

12. The method of claim 11, in which the at least one targeted advertisement is provided together with the non-downloadable digital content, and wherein playback of the at least one targeted advertisement occurs before, during, or after playback of the non-downloadable digital content, and wherein the amount of the non-downloadable digital content allowed to be played at the user device is based on the number of targeted advertisements viewed.

13. The method of claim 1, wherein the interactive viewer test is a timed Turing test capable of distinguishing human input from non-human input.

14. A content access system, comprising:

at least one product web server configured to output a continent selection page, at least one country selection page, and at least one country-specific content selection page to a user device;

at least one product file server configured to output digital content to the user device;

at least one ad web server provided in communication with the ad interactive web interface;

at least one ad content server configured to output at least one category selection page and at least one targeted advertisement to the user device;

an ad cart;

a product interactive web interface provided in communication with the at least one product web server and the at least one product file server; and

an ad interactive web interface provided in communication with the at least one ad content server and the at least one ad web server and configured to output a plurality of commercial segments and further configured to perform at least one interactive viewer test during one or more of the commercial segments, the at least one interactive viewer test being unrelated to the content of the one or more commercial segments;

wherein the user device is further configured to allow viewing or playing of the digital content at the user device upon successful validation of the user response to the at least one interactive viewer test.

15. The content access system of claim 14, further comprising:

an interface to a license clearing house, wherein the user device is further configured to allow digital content activation in response to receiving a license key.

16. The content access system of claim 14, wherein each commercial segment has a segment period, and wherein the commercial segment playback start time for each of a plurality of channels is offset by an amount of time equal to the segment period divided by the number of channels.

17. A computer readable medium upon which is embedded a sequence of programmed instructions which when executed by a processor will cause the processor to perform the following steps comprising:

providing digital content to a user device;

providing at least one targeted advertisement to the user device, the at least one targeted advertisement comprising one or more files that are separate from the digital content;

outputting at least one interactive viewer test to the user device during playing of the at least one targeted advertisement, the at least one interactive viewer test comprising at least one question prompting user responses, the at least one question being contextually unrelated to the content of the at least one targeted advertisement; and

providing a license key to allow playback of the digital content by the user device upon successful validation of the user response to the at least one interactive viewer test.

18. The computer readable medium of claim 17, wherein the instruction further comprise:

selecting the at least one targeted advertisement based on the location of the user device.

19. The computer readable medium of claim 17, wherein the instructions further comprise:

outputting a continent selection page to the user device;

outputting at least one country selection page to the user device, the at least one country selection page comprising a first set of countries for which digital content is available;

receiving country selections from the user device, the country selections indicating one or more of countries from the first set of countries;

outputting at least one country-specific content page to the user device, the country-specific content page comprising links to country-specific digital content;

receiving user selections from the user device, the user selections indicating one or more items of content; and

receiving category selections from the user device, wherein the at least one targeted advertisement is based on the received category selections.

20. The computer readable medium of claim 19, wherein the instructions further comprise:

providing a plurality of channels for each category; and

associating multiple commercial segments of the same category with each channel, wherein each commercial segment has a segment period, and wherein the commercial segment playback start time for each channel is offset by an amount of time equal to the segment period divided by the number of channels for the category.