Method and apparatus for implementing search engine with cost per action revenue model
First Claim
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1. A computerized search and advertising system comprising:
- a. a web interface operable to receive a search query from a user, wherein the search query specifies a search information;
b. a search system operable to receive the search query from the web interface and to generate a search request based on the search query;
c. a search engine operable to receive the search request from the search system and to provide to the search system a plurality of search results responsive to the search request; and
d. a database operable to store a plurality of paid advertisings;
wherein the search system is additionally operable to;
i. receive a plurality of search results;
ii. retrieve at least one paid advertising information from the database, wherein the retrieved paid advertising is relevant to the search information and wherein the paid advertising information comprises a paid advertising link;
iii. insert the at least one paid advertising link into the plurality of search results; and
iv. cause the web interface to display the inserted paid advertising link and the plurality of search results to the user.
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Abstract
The inventive technology enables the search engine operator to charge the advertisers who place their links on the search engine only if the user uses the search results to visit the advertiser'"'"'s web portal(s) and generates revenue for the advertiser. This concept is especially attractive to the advertisers because it eliminates the risk, which the advertisers face in conventional search engines, when they are changed by the search engine per user click irrespectively of whether the user'"'"'s visit resulted in advertiser'"'"'s revenue.
46 Citations
20 Claims
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1. A computerized search and advertising system comprising:
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a. a web interface operable to receive a search query from a user, wherein the search query specifies a search information;
b. a search system operable to receive the search query from the web interface and to generate a search request based on the search query;
c. a search engine operable to receive the search request from the search system and to provide to the search system a plurality of search results responsive to the search request; and
d. a database operable to store a plurality of paid advertisings;
wherein the search system is additionally operable to;
i. receive a plurality of search results;
ii. retrieve at least one paid advertising information from the database, wherein the retrieved paid advertising is relevant to the search information and wherein the paid advertising information comprises a paid advertising link;
iii. insert the at least one paid advertising link into the plurality of search results; and
iv. cause the web interface to display the inserted paid advertising link and the plurality of search results to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-implemented method comprising:
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a. receiving a search query from a user, wherein the search query specifies a search information;
b. generating a search request based on the search query and forwarding the search request to a search engine;
c. receiving a plurality of search results responsive to the search request from the search engine;
d. retrieving at least one paid advertising information from a database, wherein the retrieved paid advertising is relevant to the search information and wherein the paid advertising information comprises a paid advertising link;
e. inserting the at least one paid advertising link into the plurality of search results; and
f. causing the web interface to display the inserted paid advertising link and the plurality of search results to the user. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification