Subscriber List System and Method

• US 20070124401A1
• Filed: 11/30/2006
• Published: 05/31/2007
• Est. Priority Date: 11/30/2005
• Status: Active Grant

• Current Assignee: Bluehornet Networks Incorporated
• Original Assignee: Digital River Incorporated (Danube Private Holdings II, LLC)
• Inventors: Wardhaugh, Tyler, Gillespie, Adam
• Granted Patent: US 8,516,057 B2
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

The present invention is related to a software system that solves the above-mentioned problems. In accordance with one embodiment of the invention, a computerized subscriber list creation and management system for use on the internet or other network is described. In a preferred embodiment of the invention, a business may conduct advanced database search queries, then save, manage and update those searches automatically. A business may build subscriber lists using multi-part rules determined by customer data including demographics, preferences, and behaviors. Moreover, the business may save the searches and manage database segments effectively for use in multiple campaigns. Subscriber list s update automatically as the database grows and changes.

Claims

1. A computerized subscriber list system for use on a network, comprising:

a database having customer profile data where each customer record includes an email address and at least one of;

a customer demographic, a preference setting, and a shopping behavior;

a software module operatively configured to build a subscriber list query from the customer profile data using multi-part rules; and

an email campaign manager operatively configured to send a personalized message to a customer over the network from the subscriber list query.

2. The subscriber list system of claim 1 wherein the software module is operatively configured to save the subscriber list query in a library.

3. The subscriber list system of claim 2 wherein the software module is operatively configured to create a new subscriber list query based on the subscriber list query saved in the library.

4. The subscriber list system of claim 1 wherein the subscriber list query comprises fields that specify recency and frequency information.

5. The subscriber list system of claim 1 wherein the subscriber list query comprises fields that specify click through behavior.

6. The subscriber list system of claim 1 wherein the subscriber list query comprises customized fields.

7. The subscriber list system of claim 1 wherein the subscriber list query comprises fields that specify campaign statistics.

8. The subscriber list system of claim 1 wherein the subscriber list query comprises fields that specify a group.

9. The subscriber list system of claim 1 wherein the subscriber list query comprises fields that specify active status.

10. A method for managing subscriber lists for use on a network, comprising steps of:

storing customer profile data where each customer record includes an email address and at least one of;

a customer demographic, a preference setting, and a shopping behavior;

building subscriber list query from the customer profile data using multi-part rules; and

sending the personalized message to a customer over the network from the subscriber list query.

11. The method of claim 10 further comprising a step of saving the subscriber list query in a library.

12. The method of claim 11 wherein the building step comprises creating a new subscriber list query based on the subscriber list query saved in the library.

13. The method of claim 10 wherein the building step comprises building the subscriber list query from fields that specify recency and frequency information.

14. The method of claim 10 wherein the building step comprises building the subscriber list query from fields that specify click through behavior.

15. The method of claim 10 wherein the building step comprises building the subscriber list query from customized fields.

16. The method of claim 10 wherein the building step comprises building the subscriber list query from fields that specify campaign statistics.

17. The method of claim 10 wherein the building step comprises building the subscriber list query from fields that specify a group.

18. The method of claim 10 wherein the building step comprises building the subscriber list query from fields that specify active status.