Selective advertisement display for multimedia content

• US 20070124762A1
• Filed: 11/30/2005
• Published: 05/31/2007
• Est. Priority Date: 11/30/2005
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Li, Ying, Heckerman, David, Chickering, David, Meek, Christopher
• Application Number:
  US11/291,061
• Publication Number:
  US 20070124762A1
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G11B 27/105 of operating discs
• CPC Class Codes: H04H 60/375 Commercial
• CPC Class Codes: H04H 60/377 Scene
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/48 for recognising items expressed in broadcast information
• CPC Class Codes: H04H 60/65 for using the result on users' side
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 65/765 intermediate
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/42646 for reading from or writing on a non-volatile solid state storage medium, e.g. DVD, CD-ROM
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 7/163 by receiver means only
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

An advertisement display system comprises an analyzer component that analyzes one or more of data associated with at least a portion of a multimedia item, demographic information associated with a user, and contextual data. A presentation component selectively provides at least one advertisement from a plurality of advertisements to a reviewer of the multimedia item based at least in part upon the analysis. The system, for example, can further comprise an ad server, wherein the presentation component receives the at least one advertisement from the ad server based at least in part upon the analysis.

Claims

1. An advertisement display system comprising the following computer-executable components:

an analyzer component that analyzes one or more of data associated with at least a portion of a multimedia item, demographic information associated with the multimedia item, and contextual data; and

a presentation component that selectively provides at least one advertisement from a plurality of advertisements to a reviewer of the multimedia item based at least in part upon the analysis.

2. The system of claim 1, further comprising an ad server, the presentation component receives the at least one advertisement from the ad server based at least in part upon the analysis.

3. The system of claim 1, further comprising a reception component that receives user input relating to the multimedia item, the multimedia item and advertisements associated with such multimedia item are encapsulated on a computer-readable medium, the presentation component selectively retrieves the at least one advertisement from the computer-readable medium based at least in part upon the analysis and the received user input.

4. The system of claim 3, the computer-readable medium is at least one of a DVD, a CD, and a hard drive.

5. The system of claim 3, the user input received by the reception component relates to pausing the multimedia item.

6. The system of claim 3, the user input received by the reception component relates to selection of an item within the multimedia item.

7. The system of claim 1, further comprising a sensing component that senses contextual data, the presentation component selects one of a plurality of advertisements based at least in part upon the sensed contextual data.

8. The system of claim 1, further comprising a download component that downloads advertising data associated with the multimedia item.

9. The system of claim 1, the multimedia item is one of a video item, an audio item, and an audio/video item.

10. The system of claim 1, further comprising a stepping component that facilitates presentation of advertisements associated with particular scenes as a user scrolls through scenes of the multimedia item.

11. The system of claim 1, further comprising a highlighting component that highlights content within the multimedia item that is associated with at least one advertisement, the highlighted content is selectable by the reviewer.

12. The system of claim 1, a portable device comprises the analyzer component and the presentation component.

13. The system of claim 1, further comprising a collection component that at least one of reports click-through information to an advertising server, collects click-through information, and calculates click-through information associated with an advertisement.

14. The system of claim 1, further comprising a purchasing component that facilitates purchase of an advertised item presented to the reviewer.

15. A method for monetizing multimedia items comprising the following computer-executable acts:

receiving a multimedia item;

determining current position within the multimedia item; and

selectively providing an advertisement from a plurality of advertisements to a user relating to content that is associated with the determined current position.

16. The method of claim 15, further comprising:

receiving user input; and

providing the advertisement to the user based at least in part upon the user input.

17. The method of claim 15, further comprising:

connecting to an advertisement server based at least in part upon the received multimedia item; and

selecting at least one advertisement from the advertisement server.

18. The method of claim 15, further comprising:

determining contextual information associated with the multimedia item, including at least one of IP address of a device utilized to review the multimedia item, time of day, day of week, time of year, type of device utilized to review the multimedia item, and user data; and

selectively providing the advertisement to the user based at least in part upon the determined contextual information.

19. The method of claim 15, further comprising:

highlighting selectable content within the multimedia item that is associated with at least one advertisement; and

providing the at least one advertisement upon a selection of the highlighted content.

20. A multimedia item monetization system, comprising:

computer-executable means for receiving user input relating to multimedia content being reviewed by a user; and

computer-executable means for selectively providing an advertisement from a plurality of advertisements to the user based at least in part upon one or more of current position of the multimedia content at a time of receipt of the user input, demographic information associated with the user, and contextual data.