Selective advertisement display for multimedia content
First Claim
Patent Images
1. An advertisement display system comprising the following computer-executable components:
- an analyzer component that analyzes one or more of data associated with at least a portion of a multimedia item, demographic information associated with the multimedia item, and contextual data; and
a presentation component that selectively provides at least one advertisement from a plurality of advertisements to a reviewer of the multimedia item based at least in part upon the analysis.
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Abstract
An advertisement display system comprises an analyzer component that analyzes one or more of data associated with at least a portion of a multimedia item, demographic information associated with a user, and contextual data. A presentation component selectively provides at least one advertisement from a plurality of advertisements to a reviewer of the multimedia item based at least in part upon the analysis. The system, for example, can further comprise an ad server, wherein the presentation component receives the at least one advertisement from the ad server based at least in part upon the analysis.
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Citations
20 Claims
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1. An advertisement display system comprising the following computer-executable components:
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an analyzer component that analyzes one or more of data associated with at least a portion of a multimedia item, demographic information associated with the multimedia item, and contextual data; and
a presentation component that selectively provides at least one advertisement from a plurality of advertisements to a reviewer of the multimedia item based at least in part upon the analysis. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method for monetizing multimedia items comprising the following computer-executable acts:
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receiving a multimedia item;
determining current position within the multimedia item; and
selectively providing an advertisement from a plurality of advertisements to a user relating to content that is associated with the determined current position. - View Dependent Claims (16, 17, 18, 19)
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20. A multimedia item monetization system, comprising:
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computer-executable means for receiving user input relating to multimedia content being reviewed by a user; and
computer-executable means for selectively providing an advertisement from a plurality of advertisements to the user based at least in part upon one or more of current position of the multimedia content at a time of receipt of the user input, demographic information associated with the user, and contextual data.
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Specification