System for determining return on investment from television and on-line marketing communications
First Claim
1. A method for analyzing television marketing communication effectiveness comprising:
- providing a television marketing communication with identification information, price information and product information for a primary product and a secondary product;
linking an order with the television marketing communication via the marketing communication identification information; and
, determining, via a marketing communication system, marketing communication effectiveness for the television marketing communication.
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Accused Products
Abstract
A method of determining effectiveness of television and on-line marketing communications is disclosed. A method for determining when transference occurs between different marketing vehicles is also disclosed. The method uses a modular system for determining effectiveness of marketing communications which provides an efficient and timely process for measuring the effectiveness of marketing activities. The system is modular so that certain functions may be selectively added based upon the type of marketing communications for which return on investment is to be tracked. Additionally, certain functions may be added to the system based upon the type of information and the level of detail of the information that the system provides regarding the effectiveness of marketing activities.
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Citations
28 Claims
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1. A method for analyzing television marketing communication effectiveness comprising:
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providing a television marketing communication with identification information, price information and product information for a primary product and a secondary product;
linking an order with the television marketing communication via the marketing communication identification information; and
,determining, via a marketing communication system, marketing communication effectiveness for the television marketing communication. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for analyzing online marketing communication effectiveness comprising:
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providing an online marketing communication with identification information, price information and product information for a primary product and a secondary product;
linking an order with the online marketing communication via the marketing communication identification information; and
,determining, via a marketing communication system, marketing communication effectiveness for the online marketing communication. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An apparatus for analyzing television marketing communication effectiveness comprising:
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means for providing a television marketing communication with identification information, price information and product information for a primary product and a secondary product;
means for linking an order with the television marketing communication via the marketing communication identification information; and
,a marketing communication system, the marketing communication system determining marketing communication effectiveness for the television marketing communication. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. An apparatus for analyzing online marketing communication effectiveness comprising:
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means for providing an online marketing communication with identification information, price information and product information for a primary product and a secondary product;
means for linking an order with the online marketing communication via the marketing communication identification information; and
,a marketing communication system, the marketing communication system determining marketing communication effectiveness for the online marketing communication. - View Dependent Claims (23, 24, 25, 26, 27, 28)
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Specification