System and method for delivery pay for performance advertising with enhanced effectiveness
First Claim
1. An advertisement system for providing enhanced pay for performance advertising in conjunction with content, the system comprising:
- an advertisement object for;
defining, in a placement database, an instance of advertisement content; and
defining a financial parameter in the placement database in association with the instance of advertisement content;
defining redirect data in the placement database in association with the instance of advertisement content, the redirect data useful for determining a redirect URL to which a client system is to be directed upon user response to the advertisement content or associated advertisement content;
an auto rendering object for generating the associated advertisement content;
a distribution object receiving advertisement requests and, in response to receiving an advertisement request;
obtaining from the placement database, an instance of advertisement content;
obtaining from the placement database, the associated advertisement content that is associated with the instance of advertisement content in the placement database, and returning an advertisement impression comprising both the instance of advertisement content and the associated advertisement content.
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Abstract
An advertising system provides content relevant advertisements to a client. The system comprises an advertisement object, an auto rendering object, and a distribution object. The advertisement object defined an instance of advertisement content in a placement database and defined, in association with the instance, each of a financial parameter and redirect data. The auto rendering object generates associated advertisement content. The associated advertisement content being associated advertisement content selected from a group of associated advertisement content consisting of: i) an alternative rendering of the instance of advertisement content; and ii) an alternative rendering of content obtained in response to linking to the redirect URL. The distribution object receives advertisement requests and, in response to receiving an advertisement request: i) obtains from the placement database, an instance of advertisement content; ii) obtains from the placement database, the associated advertisement content that is associated with the instance of advertisement content in the placement database, and iii) returns an advertisement impression comprising both the instance of advertisement content and the associated advertisement content.
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Citations
45 Claims
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1. An advertisement system for providing enhanced pay for performance advertising in conjunction with content, the system comprising:
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an advertisement object for;
defining, in a placement database, an instance of advertisement content; and
defining a financial parameter in the placement database in association with the instance of advertisement content;
defining redirect data in the placement database in association with the instance of advertisement content, the redirect data useful for determining a redirect URL to which a client system is to be directed upon user response to the advertisement content or associated advertisement content;
an auto rendering object for generating the associated advertisement content;
a distribution object receiving advertisement requests and, in response to receiving an advertisement request;
obtaining from the placement database, an instance of advertisement content;
obtaining from the placement database, the associated advertisement content that is associated with the instance of advertisement content in the placement database, and returning an advertisement impression comprising both the instance of advertisement content and the associated advertisement content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A method for operating an advertisement system for providing enhanced pay for performance advertising in conjunction with content, the method comprising:
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defining, in a placement database, an instance of advertisement content; and
defining a financial parameter in the placement database in association with the instance of advertisement content;
defining redirect data in the placement database in association with the instance of advertisement content, the redirect data useful for determining a redirect URL to which a client system is to be directed upon user response to the advertisement content or associated advertisement content;
generating the associated advertisement content;
receiving an advertisement requests and, in response to receiving an advertisement request;
obtaining from the placement database, an instance of advertisement content;
obtaining from the placement database, the associated advertisement content that is associated with the instance of advertisement content in the placement database, and returning an advertisement impression comprising both the instance of advertisement content and the associated advertisement content. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44)
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45. An advertisement system for providing enhanced pay for performance advertising in conjunction with content, the system comprising:
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an advertisement object for;
defining, in a placement database, an instance of advertisement content; and
defining a financial parameter in the placement database in association with the instance of advertisement content;
defining redirect data in the placement database in association with the instance of advertisement content, the redirect data useful for determining a redirect URL to which a client system is to be directed upon user response to the advertisement content or associated advertisement content;
an auto rendering object for generating the associated advertisement content;
the associated advertisement content being associated advertisement content selected from a group of associated advertisement content consisting of;
an alternative rendering of the instance of advertisement content; and
an alternative rendering of content obtained in response to linking to the redirect URL;
a distribution object receiving advertisement requests and, in response to receiving an advertisement request;
obtaining from the placement database, an instance of advertisement content;
obtaining from the placement database, the associated advertisement content that is associated with the instance of advertisement content in the placement database, and returning an advertisement impression comprising both the instance of advertisement content and the associated advertisement content.
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Specification