Method for consumer data brokerage

• US 20070130005A1
• Filed: 12/02/2005
• Published: 06/07/2007
• Est. Priority Date: 12/02/2005
• Status: Abandoned Application

• Current Assignee: Michael Jaschke
• Original Assignee: Michael Jaschke
• Inventors: Jaschke, Michael
• Application Number:
  US11/292,440
• Publication Number:
  US 20070130005A1
• Time in Patent Office: Days
• US Class Current: 705/14.660
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

The present invention provides a method to broker consumer data for the purpose of marketing activities and to compensate consumers for the use of their data. The method provides mechanisms and processes for consumer information brokers to allow providers of real-time advertisement platforms or any static advertisement platform to offer advertisers the opportunity to dynamically bid on individual direct to consumer advertisement opportunities and to adapt individual advertisements according to the profile of each consumer. Furthermore the method allows consumer information brokers to offer marketers targeted direct to consumer marketing measures based on well-defined target profiles. Consumers have the opportunity to allow advertisers to convey advertisements to them and be compensated for viewing them. They may also opt out and forego the opportunity. Furthermore consumers have the opportunity to participate in direct to consumer marketing measures and be compensated for participating. This will lead to significantly improved return on investment for businesses and help them to develop products and services that consumers really want.

Claims

1. A method for providing marketing materials to targets in real-time, the method comprising:

determining that a target is available to receive one or more marketing materials;

determining a target profile for the target;

searching a database of bid entries based on the target profile for the target, each entry of the bid database including a reference to marketing materials, an associated description, a bid price, and a bid increment;

selecting at least one entry from the bid database to produce at least one preliminarily selected entry, wherein the at least one preliminarily selected entry includes an associated description that correlates with the target profile for the target;

in the event that the at least one preliminarily selected entry includes a first group of multiple entries from the bid database, selecting at least one entry from the first group to produce at least one intermediately selected entry, wherein the at least one intermediately selected entry includes a highest bid price;

in the event that the at least one intermediately selected entry includes a second group of multiple entries from the bid database, selecting at least one entry from the second group to produce at least one finally selected entry, wherein the at least one finally selected entry includes a highest bid increment; and

conveying marketing materials from the at least one finally selected entry to the target.

2. The method of claim 1, wherein the step of determining that a target is available comprises automatically receiving an indication of availability from an electronic link operated by the target.

3. The method of claim 1, wherein each entry of the bid database further includes a storage time associated with storage of the entry in the bid database, the method further comprising:

in the event that the at least one finally selected entry includes a third group of multiple entries from the bid database, selecting one entry from the third group wherein the selected third group entry includes a storage time that is earlier in time than storage times of remaining entries in the third group; and

wherein the step of conveying marketing materials to the target includes conveying marketing materials from the selected third group entry to the target.

4. The method of claim 1, wherein the step of conveying marketing materials to the target further comprises selecting marketing materials that most closely correlate to the target profile for the target.

5. The method of claim 1, further comprising receiving compensation from a marketer associated with the at least one finally selected entry.

6. The method of claim 1, wherein the step of conveying marketing materials includes conveying marketing materials via an advertisement platform, the method further comprising compensating a provider of the advertisement platform.

7. The method of claim 1, further comprising receiving feedback from the target.

8. The method of claim 7, further comprising compensating the target for providing the feedback.

9. The method of claim 7, further comprising forwarding the feedback received from the target to the marketer associated with the at least one finally selected entry.

10. The method of claim 1, wherein each associated description includes at least one target parameter, wherein the target profile includes at least one characteristic, and wherein the step of selecting at least one bid entry from the bid database comprises:

comparing the at least one target parameter of each associated description to the at least one characteristic; and

selecting each bid entry in which the at least one target parameter correlates with the at least one characteristic.

11. The method of claim 10, wherein the at least one target parameter includes a characteristic range and wherein the step of selecting each bid entry in which the at least one target parameter correlates with the at least one characteristic comprises:

selecting each bid entry in which the characteristic range includes the at least one characteristic.

12. A system for providing marketing materials to targets in real-time, the system comprising:

a network interface operable to exchange data with a communication network;

at least one processor operably coupled to the network interface and including a target profile database and a bid database;

the target profile database operably coupled to the at least one processor, each entry of the target profile database including a target profile;

a bid database operably coupled to the at least one processor, each entry of the bid database including a reference to marketing materials, an associated description, a bid price, and a bid increment;

memory coupled to the at least one processor having stored therein a software program that, when executed by the at least one processor, directs the at least one processor to perform the following functions;

determine that a target is available to receive one or more marketing materials;

search the target profile database to determine a target profile for the target;

search the bid database based on the target profile for the target;

select at least one entry from the bid database to produce at least one preliminarily selected entry, wherein the at least one preliminarily selected entry includes an associated description that correlates with the target profile for the target;

in the event that the at least one preliminarily selected entry includes a first group of multiple entries from the bid database, select at least one entry from the first group to produce at least one intermediately selected entry, wherein the at least one intermediately selected entry includes a highest bid price;

in the event that the at least one intermediately selected entry includes a second group of multiple entries from the bid database, select at least one entry from the second group to produce at least one finally selected entry, wherein the at least one finally selected entry includes a highest bid increment; and

convey marketing materials from the at least one finally selected entry to the target via the network interface.

13. The system of claim 12, wherein the at least one processor comprises a server.

14. The system of claim 12, wherein at least one of the target profile database and the bid database are operably coupled to the at least one processor via the network interface.

15. The system of claim 12, wherein the at least one processor determines that a target is available by automatically receiving an indication of availability from an electronic link operated by the target.

16. The system of claim 12, wherein each entry of the bid database further includes a storage time associated with storage of the entry in the bid database and wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

in the event that the at least one finally selected entry includes a third group of multiple entries from the bid database, select one entry from the third group wherein the selected third group entry includes a storage time that is earlier in time than storage times of remaining entries in the third group; and

wherein the at least one processor conveys marketing materials to the target by conveying marketing materials from the selected third group entry to the target.

17. The system of claim 12, wherein the at least one processor conveys marketing materials to the target by selecting marketing materials that most closely correlate to the target profile for the target.

18. The system of claim 12, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

receive compensation from a marketer associated with the at least one finally selected entry.

19. The system of claim 12, wherein the at least one processor conveys marketing materials by conveying marketing materials via an advertisement platform, and

wherein the software program, when executed by the at least one processor, additionally causes the at least one processor to compensate a provider of the advertisement platform.

20. The system of claim 12, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

receive feedback from the target.

21. The system of claim 20, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

compensate the target for providing the feedback.

22. The system of claim 20, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

forward the feedback received from the target to the marketer associated with the at least one finally selected entry.

23. The system of claim 12, wherein each associated description includes at least one target parameter, wherein the target profile includes at least one characteristic, and wherein the function of selecting at least one bid entry from the bid database comprises:

comparing the at least one target parameter of each associated description to the at least one characteristic; and

selecting each bid entry in which the at least one target parameter correlates with the at least one characteristic.

24. The system of claim 23, wherein the at least one target parameter includes a characteristic range and wherein the function of selecting each bid entry in which the at least one target parameter correlates with the at least one characteristic comprises:

selecting each bid entry in which the characteristic range includes the at least one characteristic.

25. A computer readable medium having stored thereon a software program that, when executed by at least one processor, causes the at least one processor to perform the following functions:

determine that a target is available to receive one or more marketing materials;

determine a target profile for the target;

search a database of bid entries based on the target profile for the target, each entry of the bid database including a reference to marketing materials, an associated description, a bid price, and a bid increment;

select at least one entry from the bid database to produce at least one preliminarily selected entry, wherein the at least one preliminarily selected entry includes an associated description that correlates with the target profile for the target;

in the event that the at least one preliminarily selected entry includes a first group of multiple entries from the bid database, select at least one entry from the first group to produce at least one intermediately selected entry, wherein the at least one intermediately selected entry includes a highest bid price;

in the event that the at least one intermediately selected entry includes a second group of multiple entries from the bid database, select at least one entry from the second group to produce at least one finally selected entry, wherein the at least one finally selected entry includes a highest bid increment; and

convey marketing materials from the at least one finally selected entry to the target.

26. The computer readable medium of claim 25, wherein the at least one processor determines that a target is available by automatically receiving an indication of availability from an electronic link operated by the target.

27. The computer readable medium of claim 25, wherein each entry of the bid database further includes a storage time associated with storage of the entry in the bid database and wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

in the event that the at least one finally selected entry includes a third group of multiple entries from the bid database, select one entry from the third group wherein the selected third group entry includes a storage time that is earlier in time than storage times of remaining entries in the third group; and

wherein the at least one processor conveys marketing materials to the target by conveying marketing materials from the selected third group entry to the target.

28. The computer readable medium of claim 25, wherein the at least one processor conveys marketing materials to the target by selecting marketing materials that most closely correlate to the target profile for the target.

29. The computer readable medium of claim 25, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

receive compensation from a marketer associated with the at least one finally selected entry.

30. The computer readable medium of claim 25, wherein the at least one processor conveys marketing materials by conveying marketing materials via an advertisement platform, and

wherein the software program, when executed by the at least one processor, additionally causes the at least one processor to compensate a provider of the advertisement platform.

31. The computer readable medium of claim 25, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

receive feedback from the target.

32. The computer readable medium of claim 31, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

compensate the target for providing the feedback.

33. The computer readable medium of claim 31, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

forward the feedback received from the target to the marketer associated with the at least one finally selected entry.

34. The computer readable medium of claim 25, wherein each associated description includes at least one target parameter, wherein the target profile includes at least one characteristic, and wherein the function of selecting at least one bid entry from the bid database comprises:

comparing the at least one target parameter of each associated description to the at least one characteristic; and

selecting each bid entry in which the at least one target parameter correlates with the at least one characteristic.

35. The computer readable medium of claim 34, wherein the at least one target parameter includes a characteristic range and wherein the function of selecting each bid entry in which the at least one target parameter correlates with the at least one characteristic comprises:

selecting each bid entry in which the characteristic range includes the at least one characteristic.

36. A method for providing marketing materials to one or more targets, the method comprising:

receiving a reference to marketing materials and an associated description from a marketer;

searching a target profile database based on the associated description, each entry of the database including a target profile;

selecting at least one entry from the target profile database to produce at least one selected entry, wherein the at least one selected entry includes a target profile that correlates with the associated description;

conveying marketing materials from the marketer to the at least one selected entry.

37. The method of claim 36, wherein the step of conveying marketing materials to the at least one selected entry further comprises selecting marketing materials that most closely correlates to the target profile for each selected target.

38. The method of claim 36, further comprising receiving compensation from the marketer.

39. The method of claim 36, wherein the step of conveying marketing materials includes conveying marketing materials via an advertisement platform, the method further comprising compensating a provider of the advertisement platform.

40. The method of claim 36, further comprising receiving feedback from at least one selected entry.

41. The method of claim 40, further comprising compensating the at least one selected entry for providing the feedback.

42. The method of claim 40, further comprising forwarding the feedback received from the at least one selected entry to the marketer.

43. The method of claim 36, wherein each target profile includes at least one characteristic, wherein the associated description includes at least one target parameter, and wherein the step of selecting at least one target profile entry from the target profile database comprises:

comparing the at least one characteristic of each target profile entry to the at least one target parameter; and

selecting each target profile entry in which the at least one characteristic correlates with the at least one target parameter.

44. The method of claim 43, wherein the at least one target parameter includes a characteristic range and wherein the step of selecting each target profile entry in which the at least one characteristic correlates with the at least one target parameter comprises:

selecting each target profile entry in which the at least one characteristic is included in the characteristic range.

45. A system for providing marketing materials to one or more targets, the system comprising:

a network interface operable to exchange data with a communication network;

at least one processor operably coupled to the network interface and including a target profile database;

the target profile database operably coupled to the at least one processor, each entry of the target profile database including a target profile;

memory coupled to the at least one processor having stored therein a software program that, when executed by the at least one processor, directs the at least one processor to perform the following functions;

receive a reference to marketing materials and an associated description from a marketer;

search the target profile database based on the associated description;

select at least one entry from the target profile database to produce at least one selected entry, wherein the at least one selected entry includes a target profile that correlates with the associated description;

convey marketing materials from the marketer to the at least one selected entry.

46. The system of claim 45, wherein the at least one processor comprises a server.

47. The system of claim 45, wherein the target profile database is operably coupled to the at least one processor via the network interface.

48. The system of claim 45, wherein the at least one processor conveys marketing materials to the at least one selected entry by selecting marketing materials that most closely correlate to the target profile for each selected target.

49. The system of claim 45, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

receive compensation from the marketer.

50. The system of claim 45, wherein the at least one processor conveys marketing materials by conveying marketing materials via an advertisement platform, and

wherein the software program, when executed by the at least one processor, additionally causes the at least one processor to compensate a provider of the advertisement platform.

51. The system of claim 45, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

receive feedback from the at least one selected entry.

52. The system of claim 51, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

compensate the at least one selected entry for providing the feedback.

53. The system of claim 51, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

forward the feedback received from the at least one selected entry to the marketer.

54. The system of claim 45, wherein each target profile includes at least one characteristic, wherein the associated description includes at least one target parameter, and wherein the function of selecting at least one target profile entry from the target profile database comprises:

comparing the at least one characteristic of each target profile to the at least one target parameter; and

selecting each target profile entry in which the at least one characteristic correlates with the at least one target parameter.

55. The system of claim 54, wherein the at least one target parameter includes a characteristic range and wherein the function of selecting each target profile entry in which the at least one characteristic correlates with the at least one target parameter comprises:

selecting each target profile entry in which the at least one characteristic is included in the characteristic range.

56. A computer readable medium having stored thereon a software program that, when executed by at least one processor, causes the at least one processor to perform the following functions:

receive a reference to marketing materials and an associated description from a marketer;

search a target profile database based on the associated description, each entry of the target profile database including a target profile;

select at least one entry from the target profile database to produce at least one selected entry, wherein the at least one selected entry includes a target profile that correlates with the associated description;

convey marketing materials from the marketer to the at least one selected entry.

57. The computer readable medium of claim 56, wherein the at least one processor conveys marketing materials to the at least one selected entry by selecting marketing materials that most closely correlates to the target profile for each selected target.

58. The computer readable medium of claim 56, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

receive compensation from the marketer.

59. The computer readable medium of claim 56, wherein the at least one processor conveys marketing materials by conveying marketing materials via an advertisement platform, and

wherein the software program, when executed by the at least one processor, additionally causes the at least one processor to compensate a provider of the advertisement platform.

60. The computer readable medium of claim 56, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

receive feedback from the at least one selected entry.

61. The computer readable medium of claim 60, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

compensate the at least one selected entry for providing the feedback.

62. The computer readable medium of claim 60, wherein the software program, when executed by the at least one processor, causes the at least one processor to perform the following additional function:

forward the feedback received from the at least one selected entry to the marketer.

63. The computer readable medium of claim 56, wherein each target profile includes at least one characteristic, wherein the associated description includes at least one target parameter, and wherein the function of selecting at least one target profile entry from the target profile database comprises:

comparing the at least one characteristic of each target profile to the at least one target parameter; and

selecting each target profile entry in which the at least one characteristic correlates with the at least one target parameter.

64. The computer readable medium of claim 63, wherein the at least one target parameter includes a characteristic range and wherein the step of selecting each target profile entry in which the at least one characteristic correlates with the at least one target parameter comprises:

selecting each target profile entry in which the at least one characteristic is included in the characteristic range.