SYSTEM AND METHOD FOR MEDIA PLAY PRICING

• US 20070130009A1
• Filed: 10/18/2006
• Published: 06/07/2007
• Est. Priority Date: 06/01/2005
• Status: Abandoned Application

• Current Assignee: LOT Network Inc.
• Original Assignee: LOT Network Inc.
• Inventors: Steelberg, Ryan, Gardner, Robert, Steelberg, Chad, Beauchamp, Scott
• Application Number:
  US11/550,766
• Publication Number:
  US 20070130009A1
• Time in Patent Office: Days
• US Class Current: 705/14.460
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: H04H 20/38 Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04L 63/0428 wherein the data content is protected, e.g. by encrypting or encapsulating the payload
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70
• CPC Class Codes: H04L 67/63 Routing a service request depending on the request content or context

Abstract

Systems and methods are described for pricing spots for media play on a broadcast station. The technique involves a pricing engine that receives a plurality of inputs and dynamically varies the price of a particular spot dependent on one or more of the plurality of received inputs. The pricing engine may vary the price of the spot dependent on at least one of a type of an advertising campaign seeking to purchase media play time on the broadcast station and an owner of the advertising campaign.

Claims

1. A computer-implemented method of pricing media play on a broadcast station, comprising:

forecasting availability of a first spot for media play;

receiving a plurality of inputs having information related to a price for the first spot;

dynamically varying a price of the first spot dependent on at least one of the received plurality of inputs; and

providing the price for potential purchase to an advertising campaign seeking to obtain media play time on the broadcast station.

2. The computer-implemented method of claim 1, wherein receiving the plurality of inputs comprises:

receiving price information based on at least one of information received from a pricing authority, a survey of pricing for at least one media play slot, and pricing research.

3. The computer-implemented method of claim 1, wherein receiving the plurality of inputs comprises:

receiving business-related information for the first spot.

4. The computer-implemented method of claim 1, wherein the price of the first spot is adjusted dependent on a type of the advertising campaign.

5. The computer-implemented method of claim 1, wherein the price of the first spot is adjusted dependent on an owner of the advertising campaign.

6. The computer-implemented method of claim 1, wherein the price of the first spot is adjusted dependent on at least one of a supply of and demand for the first spot.

7. The computer-implemented method of claim 1, wherein the price of the first spot is adjusted dependent on an amount of time existing until an expected play time of the first spot.

8. The computer-implemented method of claim 1, further comprising:

making the first spot available for an auction if the advertising campaign does not purchase the first spot at the price.

9. The computer-implemented method of claim 8, wherein a price of a second spot comparable to the first spot is adjusted dependent on a price at which the first spot is sold in the auction.

10. The computer-implemented method of claim 1, further comprising:

adjusting the price for the first spot dependent on a price the first spot is predicted to sell at if the first spot was made available for purchase in an auction.

11. The computer-implemented method of claim 1, wherein the price for the first spot is adjusted dependent on a cost/profit margin requirement.

12. The computer-implemented method of claim 1, wherein the price for the first spot is adjusted dependent on a gauged interest for a spot comparable to the first spot.

13. A system for pricing media play on a broadcast station, comprising:

a pricing engine arranged to dynamically vary a price for a first spot for media play dependent on a plurality of inputs provided to the pricing engine, the pricing engine comprising;

a campaign-based pricing module arranged to adjust the price of the first spot dependent on at least one of type of advertising campaign seeking to purchase media play time on the broadcast station and an owner of the advertising campaign.

14. The system of claim 13, the pricing engine further comprising:

a baseline pricing module arranged to adjust the price of the first spot dependent on pricing information based on at least one of information received from a pricing authority, a survey of pricing for at least one media play slot, and pricing research.

15. The system of claim 13, the pricing engine further comprising:

a business pricing module arranged to adjust the price of the first spot dependent on business information related to the first spot.

16. The system of claim 13, the pricing engine further comprising:

a supply/demand pricing module arranged to adjust the price of the first spot dependent on at least one of a supply of and demand for the first spot.

17. The system of claim 13, the pricing engine further comprising:

an in-advance pricing module arranged to adjust the price of the first spot dependent on an amount of time existing until an expected play time of the first spot.

18. The system of claim 13, the pricing engine further comprising:

an auction pricing module arranged to adjust a price of a second spot comparable to the first spot dependent on an auction price at which the first spot is sold upon the first spot being made available for purchase via an auction.

19. The system of claim 13, the pricing engine further comprising:

an interest-driven pricing module arranged to adjust the price of the first spot dependent on a gauged interest for at least a spot comparable to the first spot.

20. The system of claim 13, the pricing engine further comprising:

a margin-based pricing module arranged to adjust the price of the first spot dependent on a cost/profit margin requirement.

21. A computer-readable medium having instructions stored therein and that are executable by a processor, the instructions comprising instructions to:

forecast availability of a first spot for media play on a broadcast station;

receive a plurality of inputs having information related to a price for the first spot;

dynamically vary a price of the first spot dependent on at least one of the received plurality of inputs; and

provide the price for potential purchase to an advertising campaign seeking to obtain media play time on the broadcast station.

22. The computer-readable medium of claim 21, further comprising instructions to:

adjust the price of the first spot dependent on pricing information based on at least one of information received from a pricing authority, a survey of pricing for at least one media play slot, and pricing research.

23. The computer-readable medium of claim 21, further comprising instructions to:

adjust the price of the first spot dependent on business information provided for the first spot.

24. The computer-readable medium of claim 21, further comprising instructions to:

adjust the price of the first spot dependent on a type of the advertising campaign.

25. The computer-readable medium of claim 21, further comprising instructions to:

adjust the price of the first spot dependent on an owner of the advertising campaign.

26. The computer-readable medium of claim 21, further comprising instructions to:

adjust the price of the first spot dependent on at least one of a supply of and demand for the first spot.

27. The computer-readable medium of claim 21, further comprising instructions to:

adjust the price of the first spot dependent on an amount of time existing until an expected play time of the first spot.

28. The computer-readable medium of claim 21, further comprising instructions to:

make the first spot available for an auction if the advertising campaign does not purchase the first spot at the price.

29. The computer-readable medium of claim 28, further comprising instructions to:

adjust a price of a second spot comparable to the first spot dependent on a price at which the first spot is sold in the auction.

30. The computer-readable medium of claim 21, further comprising instructions to:

adjust the price for the first spot dependent on a price the first spot is predicted to sell at if the first spot were made available for purchase in an auction.

31. The computer-readable medium of claim 21, further comprising instructions to:

adjust the price for the first spot dependent on a cost/profit margin requirement.