MEDIA MARKETING SYSTEM AND METHOD

• US 20070130010A1
• Filed: 11/03/2006
• Published: 06/07/2007
• Est. Priority Date: 11/03/2005
• Status: Active Grant

• Current Assignee: Wigglewireless, LLC
• Original Assignee: Wigglewireless, LLC
• Inventors: Pokonosky, Thomas
• Granted Patent: US 8,972,281 B2
• Time in Patent Office: Days
• US Class Current: 705/14.640
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A system and process is provided for distributing branding and content messages to wireless mobile devices such as mobile handsets. The system has a mobile media portal process that enables a content owner and one or more sponsors to cooperate in negotiating, planning, and executing a branding or content campaign. For a campaign, a set of consumers has indicated a desire to receive particular content information on their mobile handset, and may have used a web interface or their phone to provide demographic information and content choices. A media center interface, either automatically or under human control, associates a particular marketing message from a sponsor with the content information, and distributes the marketing message and information to the user'"'"'s handset. Since the marketing message has been selected and adapted to the demographics and preferences of the user, it is likely that the user will positively respond to receiving the marketing message.

Claims

1. A media control process operating on a computer, comprising:

retrieving a pre-defined advertisement, the advertisement having a preferred target audience;

selecting, according to the preferred target audience, a distribution list from a set of available consumers;

receiving media content;

generating a distribution message for the selected consumers on the distribution list, the distribution message comprising at least part of the media content and the advertisement; and

forwarding the distribution message for transmission to each of the selected consumers on the distribution list.

2. The media control process according to claim 1, further including the steps of:

retrieving predefined scripts, the scripts having messages related to the media content; and

wherein the distribution message is generated to comprise the pre-defined script.

3. The media control process according to claim 1, further including the steps of:

composing messages, the composed messages having messages related to the media content; and

wherein the distribution message is generated to comprise the composed message.

4. The media control process according to claim 1, further including the steps of:

retrieving a sponsor from a list of available sponsors; and

wherein retrieving the advertisement is done responsive to retrieving the sponsor.

5. The media control process according to claim 1, wherein the step of receiving the media content comprises receiving near real-time data.

6. The media control process according to claim 1, wherein the step of receiving the media content comprises receiving streaming video.

7. The media control process according to claim 1, wherein the step of receiving the media content comprises receiving an audio, video, or text file.

8. The media control process according to claim 1, wherein the step of receiving the media content comprises receiving an MMS or SMS message.

9. A process operating on a general purpose computer, the process for negotiating a media marketing campaign, comprising:

receiving an electronic content kit from a content provider;

receiving an electronic sponsor kit from a sponsor, the sponsor kit including sponsor rules;

comparing the content kit to the sponsor rules;

notifying the content provider and the sponsor when the sponsor rules match the content kit;

logging negotiation communications between the content provider and the sponsor;

agreeing on a cost-basis, cost-per-basis, and an estimated content cost for the marketing campaign;

determining a financial deposit amount according to the estimated content cost; and

receiving the financial deposit amount into a secure account.

10. The process according to claim 9, further including the steps of:

receiving notification of an actual content cost for the marketing campaign; and

transferring at least part of the financial deposit to the content provider, the transfer being limited by the actual content cost.

11. The process according to claim 9, wherein the cost-basis is measure per one media impression, and the estimated content cost is calculated as the number of expected media impressions multiplied by the cost per media impression.

12. The process according to claim 11, wherein the media impression is a mobile device receiving a marketing message.

13. The process according to claim 11, further including the steps of:

receiving notification of an actual number of media impressions;

calculating an actual content cost for the marketing campaign;

transferring at least part of the financial deposit to the content provider, the transfer being limited by the actual content cost.

14. A media distribution system for an event, comprising:

a consumer interface receiving demographic information, mobile device information, and content requests from a plurality of consumers;

a sponsor file having a set of available sponsors, each sponsor having a preferred target audience;

an ad file having a set of pre-defined advertisements, the ads each being associated with one of the sponsors;

media content provided by a content provider;

a media center operating on a computer and for use by the event director, comprising;

selecting at least one of the sponsors;

selecting at least one of the ads associated with the selected sponsor;

selecting a subset of the plurality of consumers according to the demographic information and the preferred target audience;

generating a distribution message for the selected subset of consumers on, the distribution message comprising at least part of the media content and the selected ad; and

forwarding the distribution message for transmission to each of the selected subset of consumers.

15. The media distribution system according to claim 14, further comprising:

a set of pre-defined scripts; and

wherein the media center further comprises;

selecting one of the predefined scripts; and

the distribution message is generated to include the selected pre-defined script.

16. The media distribution system according to claim 14, wherein the media center further comprises:

composing a message; and

the distribution message is generated to include the composed message.

17. The media distribution system according to claim 14, wherein the media center further comprises:

composing a narration; and

the distribution message is generated to include the composed narration.

18. The media distribution system according to claim 14, wherein the media content comprises near real-time content.

19. The media distribution system according to claim 18, wherein the real-time content is a live weather data feed, a live sports data feed, a live surf data feed, or a live traffic data feed.

20. The media distribution system according to claim 14, further comprising a reporting process operating the steps of:

receiving information as to the actual ones of the registered mobile devices that received the distribution message; and

generating an impression report.

21. The media distribution system according to claim 20, wherein the reporting process further operates the step of sending the impression report to an accounting process.

22. The media distribution system according to claim 21, wherein the accounting process uses the impression report to calculate an actual content cost.

23. The media distribution system according to claim 22, wherein the accounting process transfers an amount equal to the actual content cost to the content provider.

24. The media distribution system according to claim 22, wherein the accounting process maintains a financial deposit from the sponsor, and transfers at least part of the financial deposit to the content provider, the transfer being limited by the actual content cost.