MEDIA MARKETING SYSTEM AND METHOD
First Claim
1. A media control process operating on a computer, comprising:
- retrieving a pre-defined advertisement, the advertisement having a preferred target audience;
selecting, according to the preferred target audience, a distribution list from a set of available consumers;
receiving media content;
generating a distribution message for the selected consumers on the distribution list, the distribution message comprising at least part of the media content and the advertisement; and
forwarding the distribution message for transmission to each of the selected consumers on the distribution list.
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Accused Products
Abstract
A system and process is provided for distributing branding and content messages to wireless mobile devices such as mobile handsets. The system has a mobile media portal process that enables a content owner and one or more sponsors to cooperate in negotiating, planning, and executing a branding or content campaign. For a campaign, a set of consumers has indicated a desire to receive particular content information on their mobile handset, and may have used a web interface or their phone to provide demographic information and content choices. A media center interface, either automatically or under human control, associates a particular marketing message from a sponsor with the content information, and distributes the marketing message and information to the user'"'"'s handset. Since the marketing message has been selected and adapted to the demographics and preferences of the user, it is likely that the user will positively respond to receiving the marketing message.
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Citations
24 Claims
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1. A media control process operating on a computer, comprising:
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retrieving a pre-defined advertisement, the advertisement having a preferred target audience;
selecting, according to the preferred target audience, a distribution list from a set of available consumers;
receiving media content;
generating a distribution message for the selected consumers on the distribution list, the distribution message comprising at least part of the media content and the advertisement; and
forwarding the distribution message for transmission to each of the selected consumers on the distribution list. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A process operating on a general purpose computer, the process for negotiating a media marketing campaign, comprising:
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receiving an electronic content kit from a content provider;
receiving an electronic sponsor kit from a sponsor, the sponsor kit including sponsor rules;
comparing the content kit to the sponsor rules;
notifying the content provider and the sponsor when the sponsor rules match the content kit;
logging negotiation communications between the content provider and the sponsor;
agreeing on a cost-basis, cost-per-basis, and an estimated content cost for the marketing campaign;
determining a financial deposit amount according to the estimated content cost; and
receiving the financial deposit amount into a secure account. - View Dependent Claims (10, 11, 12, 13)
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14. A media distribution system for an event, comprising:
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a consumer interface receiving demographic information, mobile device information, and content requests from a plurality of consumers;
a sponsor file having a set of available sponsors, each sponsor having a preferred target audience;
an ad file having a set of pre-defined advertisements, the ads each being associated with one of the sponsors;
media content provided by a content provider;
a media center operating on a computer and for use by the event director, comprising;
selecting at least one of the sponsors;
selecting at least one of the ads associated with the selected sponsor;
selecting a subset of the plurality of consumers according to the demographic information and the preferred target audience;
generating a distribution message for the selected subset of consumers on, the distribution message comprising at least part of the media content and the selected ad; and
forwarding the distribution message for transmission to each of the selected subset of consumers. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification