System and Method for Providing Advertisement
First Claim
1. A method, comprising:
- receiving a text for a first advertisement presentable in a first media type; and
converting the text into an abbreviated text for a second advertisement presentable in a second media type.
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Accused Products
Abstract
A method and system of advertising. In response to a request received from an advertiser, an audio advertisement is generated based on visual advertisement information. The audio advertisement is provided for presentation on behalf of the advertiser. In one embodiment, the audio advertisement is an abbreviated form of the visual advertisement information. A determination is made as to whether a call from a customer has been connected to the advertiser via the audio advertisement. The advertiser is charged a predefined fee if it is determined that a call from a customer has been connected to the advertiser via the audio advertisement. In one embodiment, a text for a first advertisement presentable in a first media type is received to generate an abbreviated text for a second advertisement presentable in a second media type.
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Citations
22 Claims
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1. A method, comprising:
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receiving a text for a first advertisement presentable in a first media type; and
converting the text into an abbreviated text for a second advertisement presentable in a second media type. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of advertising, comprising:
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responsive to a request from an advertiser, generating an audio advertisement based on visual advertisement information;
providing the audio advertisement for presentation on behalf of the advertiser;
determining whether a call from a customer has been connected to the advertiser via the audio advertisement; and
charging the advertiser a predefined fee if it is determined that a call from a customer has been connected to the advertiser via the audio advertisement. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer-implemented system for delivering an advertisement, comprising:
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an advertisement creation module to generate an audio advertisement based on visual advertisement information in response to a request from an advertiser;
an advertisement publication module to provide the audio advertisement for presentation on behalf of the advertiser; and
a call handling module to determine whether a call from a customer has been connected to the advertiser via the audio advertisement, the advertiser to be charged a predefined fee if it is determined that a call from a customer has been connected to the advertiser via the audio advertisement. - View Dependent Claims (20, 21, 22)
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Specification