Interactive multimedia push system and method of operating the same
First Claim
Patent Images
1. A communication device for interactive advertising, comprising:
- a first interface for communicating with a server and receiving from the server a media presentation of a product including purchase information of the product retrievable by a portable device; and
a second interface for communicating with the portable device and displaying the media presentation including the purchase information to enable purchase of the product through the portable device.
1 Assignment
0 Petitions
Accused Products
Abstract
A communication device for interactive advertising includes a first interface for communicating with a server receiving from the server a media presentation of a product including purchase information of the product retrievable by a portable device, and a second interface for communicating with the portable device displaying the media presentation including the purchase information to enable purchase of the product through the portable device.
31 Citations
36 Claims
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1. A communication device for interactive advertising, comprising:
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a first interface for communicating with a server and receiving from the server a media presentation of a product including purchase information of the product retrievable by a portable device; and
a second interface for communicating with the portable device and displaying the media presentation including the purchase information to enable purchase of the product through the portable device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A communication device for interactive advertising, comprising:
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a first interface for communicating with a server and receiving from the server a media presentation of a product including a machine-retrievable image of the product retrievable by a portable device; and
a second interface for communicating with the portable device and displaying the machine-retrievable image during display of the media presentation to enable purchase of the product through the portable device. - View Dependent Claims (13, 14, 15)
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16. A communication device for interactive advertising, comprising:
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a first interface for communicating with a server and receiving from the server a media presentation of a product including purchase information of the product retrievable by a portable device; and
a second interface for communicating with the portable device and transmitting the purchase information to the portable device over a radio channel during display of the media presentation to enable purchase of the product through the portable device. - View Dependent Claims (17)
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18. A communication device for interactive advertising, comprising:
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a first interface for communicating with a server and receiving from the server a media presentation of a product including purchase information of the product; and
a second interface for communicating with the portable device and receiving a contact address from the portable device over a radio channel during display of the media presentation to enable purchase of the product through the portable device. - View Dependent Claims (19, 20)
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21. A system for interactive advertising, comprising:
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at least one communication device, each of the at least one communication devices including;
a first interface for communicating with a server and receiving from the server a media presentation of a product including purchase information of the product retrievable by a portable device; and
a second interface for communicating with the portable device and displaying the media presentation including the purchase information to enable purchase of the product through the portable device. - View Dependent Claims (22, 23, 24)
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25. A method for interactive advertising, comprising:
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communicating with a server;
receiving from the server a media presentation of a product including purchase information of the product retrievable by a portable device;
communicating with the portable device; and
displaying the media presentation including the purchase information to enable purchase of the product through the portable device.
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26. A method for interactive advertising, comprising:
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providing a media presentation of a product including a machine-retrievable image of the product retrievable by a portable device;
broadcasting the media presentation including the machine-retrievable image; and
exposing the machine-retrievable image to the portable device during display of the media presentation to enable purchase of the product through the portable device. - View Dependent Claims (27, 28)
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29. A method for interactive advertising, comprising:
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providing a media presentation of a product including a purchase information of the product retrievable by a portable device;
broadcasting the media presentation including the machine-retrievable image; and
transmitting the purchase information to the portable device over a radio channel during display of the media presentation to enable purchase of the product through the portable device. - View Dependent Claims (30)
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31. A method for interactive advertising, comprising:
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providing a media presentation of a product including purchase information of the product;
broadcasting the media presentation including the purchase information;
receiving user information including a contact address of a user of the portable device; and
transmitting the purchase information to the contact address to enable purchase of the product through the portable device. - View Dependent Claims (32, 33, 34, 35, 36)
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Specification