Computerized system and method for advanced advertising
First Claim
1. A computerized system for processing a user request, the system comprising:
- a. a client computer system directly accessed by the user, having a central processing unit, wherein the client computer system is operable to receive the user request and wherein the user request is directed to a network entity;
b. a gateway connecting the client computer system with the network;
c. a location database storing location information; and
d. a server operable to;
i. receive the user request;
ii. receive network address information of the user from the gateway;
iii. provide the received network address information to the location database;
iv. receive the user location information from the location database;
v. append the received location information to the user request to produce the modified user request; and
vi. forward the modified user request to the network entity.
19 Assignments
0 Petitions
Accused Products
Abstract
The invention provides an improved algorithm for selecting paid advertisements for inclusion with search engine results or with any resource retrieved from the Internet. The algorithm collects personalized data of each user and feeds the collected personalized data into search queries of search engines, to retrieve paid advertisements. The advertisements are retrieved based not only on search keywords input by the user, but also based on personal preferences, interests and demographics of the user, as well as the location of the user and the time when the search is performed. In other words, the inventive technology enables each user to receive very targeted, localized and personalized advertising materials.
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Citations
28 Claims
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1. A computerized system for processing a user request, the system comprising:
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a. a client computer system directly accessed by the user, having a central processing unit, wherein the client computer system is operable to receive the user request and wherein the user request is directed to a network entity;
b. a gateway connecting the client computer system with the network;
c. a location database storing location information; and
d. a server operable to;
i. receive the user request;
ii. receive network address information of the user from the gateway;
iii. provide the received network address information to the location database;
iv. receive the user location information from the location database;
v. append the received location information to the user request to produce the modified user request; and
vi. forward the modified user request to the network entity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method for processing a user request, the method comprising:
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a. receiving the user request, wherein the user request is directed to a network entity;
b. determining the location of the user based on the received request to produce location information;
c. appending the received location information to the user request to produce a modified user request; and
d. forward the modified user request to the network entity. - View Dependent Claims (16, 17, 18, 19, 20)
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21. A method for processing a user request, the method comprising:
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a. receiving the user request, wherein the user request is directed to a network entity;
b. determining the location of the user based on the received request to produce location information;
c. determining the local time of the user request to produce local time information;
d. receiving user interest information; and
e. analyzing the received user request based on the location information, local time information and the received user interest information; and
f. modifying the user request based on the results of said analyzing;
- View Dependent Claims (22, 23, 24, 25, 26, 27, 28)
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Specification