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Method, apparatus and system for replacing advertisements in recorded video content

  • US 20070136742A1
  • Filed: 12/13/2005
  • Published: 06/14/2007
  • Est. Priority Date: 12/13/2005
  • Status: Abandoned Application
First Claim
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1. A computer program embodied in a computer-readable medium for replacing at least one first advertisement in a video stream with at least one second advertisement, wherein at least one of the first and second advertisements includes temporal metadata associated therewith, the program comprising:

  • instructions for reading the temporal metadata associated with at least one of the first and second advertisements, wherein replacement instructions for replacing the first advertisement with the second advertisement in the video stream are identified from the temporal metadata; and

    instructions for replacing the first advertisement with the second advertisement in the video stream based on the replacement instructions read from the temporal metadata associated with the at least one first and second advertisements.

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