Electronic information content distribution processing system, information distribution apparatus, information processing apparatus, and electronic information content distribution processing method
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Abstract
A system is provided to distribute electronic information contents D0 containing advertisement to a user, and process advertisement information D2 at the user side. This system comprises an information distribution apparatus 19 for distributing advertisement information D2 to the user; and a plurality of information processing apparatuses 8 for receiving and storing the electronic information contents D0 distributed from the information distribution apparatus 19, reading out the electronic information contents D0 according to the user operation, and processing the electronic information contents D2, thereby outputting the advertisement video image and its audio. With this configuration, after receipt of advertisement information, the user can see and hear an advertisement video image or audio freely processed with respect to an advertisement by the information processing apparatuses 8 in unreal time (asynchronously) like playing a game. In this manner, there can be constructed a electronic advertisement medium which reverses a concept of an advertisement of big four mass media, the advertisement having been supplied one-sidedly conventionally, and which performs an advertisement interactively.
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Citations
57 Claims
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1-11. -11. (canceled)
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12. An information distribution apparatus for distributing electronic information contents containing an advertisement to a user, said apparatus comprising:
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a data inserter for constructing the electronic information contents concerning said advertisement in a group of data, and inserting the contents into a carrying signal; and
a transmitter for transmitting the carrying signal produced by constructing and inserting the data into said data inserter to a user'"'"'s information processing apparatus. - View Dependent Claims (13, 14, 15, 16, 17)
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18-51. -51. (canceled)
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52. An information distributing method, comprising the steps of:
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inserting electronic information contents containing video image element information and audio information concerning an advertisement that can be operated; and
program information for processing these items of information into a carrying signal; and
transmitting the carrying signal having said electronic information contents inserted thereinto. - View Dependent Claims (53, 54, 55, 56)
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57-73. -73. (canceled)
Specification