Methods and Systems for Pay For Performance Advertisements

• US 20070140451A1
• Filed: 02/22/2007
• Published: 06/21/2007
• Est. Priority Date: 10/06/2003
• Status: Abandoned Application

• Current Assignee: YellowPages.com LLC (Mudrick Capital Management LP)
• Original Assignee: UTBK, Inc.
• Inventors: HIRSON, Ron, FABER, Scott, ALTBERG, Ebbe, VAN DER LINDEN, Sean, MANCA, Paul
• Application Number:
  US11/678,032
• Publication Number:
  US 20070140451A1
• Time in Patent Office: Days
• US Class Current: 379/114.130
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods

Abstract

Methods and apparatuses for advertising where the performance is determined via tracking the communication leads generated from the advertisements. One embodiment includes: providing an advertisement to customers on behalf of a specific party; counting voice-based communication leads that are delivered via advertisements; and charging the party based at least partially on said counting the communication leads. In one embodiment, a bulk price is charged for delivering a predetermined number of one or more leads resulting from the presentation of an advertisement and/or for other services.

Claims

1. A method, comprising:

providing an advertisement to customers on behalf of a specific party;

counting voice-based communication leads that are delivered via advertisements; and

charging the party based at least partially on said counting the communication leads.

2. The method of claim 1, further comprising:

assigning a communication reference to the party;

wherein voice-based communication leads are delivered to the party via the communication reference.

3. The method of claim 2, wherein the communication reference comprises a phone number;

and the phone number is toll free to callers for calls initiated within a region specified by the party.

4. The method of claim 2, wherein the advertisement includes the communication reference.

5. The method of claim 2, wherein the advertisement includes a separate communication reference;

and the method further includes;

delivering a communication lead received via the separate communication reference to the party at the communication reference assigned to the party.

6. The method of claim 1, wherein the delivering of the communication lead comprises:

receiving a first Voice over Internet Protocol (VoIP) call from a telecommunication carrier which bridges the first VoIP call to a public switched telephone network (PSTN) to a customer;

placing a second Voice over Internet Protocol (VoIP) call to a telecommunication carrier which bridges the second VoIP call to a public switched telephone network (PSTN) to the party;

connecting the first and second VoIP calls to connect the customer and the party.

7. The method of claim 6, wherein a first virtual softphone terminates the first VoIP call for bridging onto a public switched telephone network (PSTN) to the customer;

a second virtual softphone terminates the second VoIP call for bridging onto a public switched telephone network (PSTN) to the party; and

the connecting the first and second VoIP calls comprises;

directing the first and second softphones to establish a direct media connection to join the first and second VoIP calls.

8. The method of claim 5, wherein said counting the voice-based communication leads comprises:

tracking voice-based communication leads generated from the advertisement via the separate communication reference.

9. The method of claim 5, wherein the separate communication reference is a phone number without an extension, a phone number with an extension, a uniform resource identifier, or a click-to-call reference.

10. The method of claim 1, wherein said counting the voice-based communication leads comprises counting the voice-based communication leads based on a proxy event of a voice communication from a customer.

11. The method of claim 1, wherein said charging the party comprises:

charging the party a price specified by the party in response to each communication lead delivered to the party as a result of the advertisement.

12. The method of claim 1, wherein said charging the party comprises charging the party a subscription fee for a pre-determined time period.

13. The method of claim 12, further comprising:

determining the subscription fee based on at least partially on said counting the communication leads.

14. The method of claim 12, wherein the subscription fee is associated with an offer to deliver a pre-determined number of communication leads to the party via advertising within the time period.

15. The method of claim 12, further comprising:

determining the subscription fee based on an estimate of cost for presenting the advertisement and an estimate of cost for facilitating communications resulted from the advertisement, according to said counting the communication leads.

16. The method of claim 1, wherein said charging the party comprises charging the party a price for a pre-determined number of communication leads delivered to the party via the advertisement.

17. The method of claim 1, wherein said charging the party comprises charging the party a price for a pre-determined number of presentations of the advertisement.

18. The method of claim 17, further comprising:

determining the price based on a count of presentations of the advertisement and a count of communication leads generated from the presentations of the advertisement.

19. The method of claim 1, wherein said charging the party comprises charging the party a price for a period of communication time.

20. The method of claim 19, further comprising:

determining the price for communication time based on said counting the communication leads.

21. A machine readable medium containing instructions which when executed on a data processing system cause the system to perform a method, comprising:

providing an advertisement to customers on behalf of a specific party;

counting voice-based communication leads that are delivered via advertisements; and

charging the party based at least partially on said counting the communication leads.

22. A data processing system, comprising:

means for providing an advertisement to customers on behalf of a specific party;

means for counting voice-based communication leads that are delivered via advertisements; and

means for charging the party based at least partially on said counting the communication leads.