Materials including coded writing

• US 20070143170A1
• Filed: 12/16/2005
• Published: 06/21/2007
• Est. Priority Date: 12/16/2005
• Status: Abandoned Application

• Current Assignee: Mattel Incorporated
• Original Assignee: Mattel Incorporated
• Inventors: Benedict, Bryan, Scott, Wayne, Proch, Nathan
• Application Number:
  US11/303,821
• Publication Number:
  US 20070143170A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

A system and method of using a coded language to market assets, including goods and/or services. A first asset can be offered with materials that are at least partially written in an uncoded language. A second asset, that is related to the first asset, can be offered with materials that are at least partially written in a coded language. Common words can be used on the materials corresponding to the first asset and the materials corresponding to the related second asset. The common words on the materials corresponding to the first asset can be written in the uncoded language, while the common words on the materials corresponding to the related second asset can be written in the coded language. The uncoded words can be used to decipher the coded words, as well as other words written in the same coded language.

Claims

1. A method of marketing with a coded language, comprising:

offering a first asset with materials at least partially written in an uncoded language; and

offering a related second asset with materials at least partially written in a coded language;

where the materials with the first asset and the materials with the related second asset use common words, the common words being written in the uncoded language for the first asset and in the coded language for the second asset.

2. The method of claim 1, where an uncoded version of at least one common word is presented substantially the same on the materials with the first asset as a coded version of that common word is presented on the materials with the related second asset.

3. The method of claim 2, where the common word is presented in substantially similar sizes on the materials with the first asset and the materials with the related second asset.

4. The method of claim 2, where the common word is presented with substantially similar formatting on the materials with the first asset and the materials with the related second asset.

5. The method of claim 2, where the materials with the first asset and the materials with the related second asset are sized and shaped substantially similarly, and where the common word is presented in substantially similar positions on the materials with the first asset and the materials with the related second asset.

6. The method of claim 1, where the materials with the first asset and the materials with the related second asset are collectively configured to facilitate decoding the coded language.

7. The method of claim 1, further comprising displaying the first asset with writing in the uncoded language side-by-side with the second asset with writing in the coded language.

8. A package, comprising:

a product; and

a holder for displaying the product including coded words written in the same manner as those words are written uncoded on related holders that are configured to display related products.

9. The package of claim 8, where the coded words are written in substantially the same size as those words are written uncoded on the related holders that are configured to display the related products.

10. The package of claim 8, where the coded words are written in substantially the same format as those words are written uncoded on the related holders that are configured to display the related products.

11. The package of claim 8, where the coded words are written at substantially the same location on the holder as those words are written uncoded on the related holders that are configured to display the related products.

12. A marketing system, comprising:

a first package including an uncoded version of at least one word; and

a related second package including a coded version of the at least one word.

13. The marketing system of claim 12, where the uncoded version of the at least one word is presented on the first package substantially the same as the coded version of the at least one word is presented on the related second package.

14. The marketing system of claim 13, where the uncoded version of the at least one word and the coded version of the at least one word are presented in substantially similar sizes.

15. The marketing system of claim 13, where the uncoded version of the at least one word and the coded version of the at least one word are presented with substantially similar formatting.

16. The marketing system of claim 13, where the uncoded version of the at least one word and the coded version of the at least one word are presented at substantially similar locations on the first package and the second package.

17. The marketing system of claim 12, where the first package includes an uncoded version of a plurality of different words, and where the related second package includes a coded version of each of the plurality of different words.

18. The marketing system of claim 17, where the uncoded version of each of the plurality of different words is presented on the first package substantially the same as the coded version of that word is presented on the related second package.

19. The marketing system of claim 12, where the first package and the related second package are collectively configured to facilitate decoding a coded alphabet used to present the at least one word on the second package.

20. The marketing system of claim 12, where the related second package includes substantially only coded words.