Advertising keyword cross-selling
First Claim
1. A system that facilitates advertising keyword cross-selling, comprising:
- a receiving component that receives search keywords from a keyword data source; and
a cross-sell pair determination component that determines pairs of expanded keywords and advertisers to facilitate in cross-selling the keywords to the advertisers.
2 Assignments
0 Petitions
Accused Products
Abstract
Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.
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Citations
20 Claims
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1. A system that facilitates advertising keyword cross-selling, comprising:
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a receiving component that receives search keywords from a keyword data source; and
a cross-sell pair determination component that determines pairs of expanded keywords and advertisers to facilitate in cross-selling the keywords to the advertisers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 20)
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12. A method for facilitating advertising keyword cross-selling, comprising:
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obtaining search keywords from a keyword data source;
automatically discovering potential commercially valuable keywords; and
proactively cross-selling the potential commercially valuable keywords to relevant advertisers. - View Dependent Claims (13, 14, 15, 16)
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17. A method that facilitates keyword expansion, comprising:
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obtaining search page views from a search data source;
sessionizing the search page views;
extracting search keywords from each session in order and forming search funnels; and
counting a number of searchers for each keyword to determine sizes of the search funnels. - View Dependent Claims (18, 19)
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Specification