Method to generate advertising revenue based on time and location

• US 20070143187A1
• Filed: 12/19/2006
• Published: 06/21/2007
• Est. Priority Date: 11/15/1999
• Status: Abandoned Application

• Current Assignee: Elliot A. Gottfurcht
• Original Assignee: Elliot A. Gottfurcht
• Inventors: Gottfurcht, Elliot
• Application Number:
  US11/641,457
• Publication Number:
  US 20070143187A1
• Time in Patent Office: Days
• US Class Current: 705/14.710
• CPC Class Codes: G06F 3/04892 Arrangements for controlling cursor position based on codes indicative of cursor displacements from one discrete location to another, e.g. using cursor control keys associated to different directions or using the tab key arrangements for controlling cursor position based on coordinate signals G06F3/038
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A method and apparatus to facilitate targeted advertisement and listing services to customers using a shopping system. The shopping system may be an interactive television system. The targeted advertising allows for improved targeting by allowing advertisers to bid on advertising space based on the time a user is shopping and the location of the user.

Claims

1. A method comprising:

displaying a set of navigation options through an interactive television channel;

ranking navigation options based on a one of merchant feedback and user feedback; and

arranging navigation options based on ranking.

2. The method of claim 1, further comprising:

determining a placement of a matrix layer of a navigation interface based on ranking.

3. A method for automated content placement in a navigational hierarchy comprising:

receiving a bid for association of content with a keyword or category;

ranking the bid based on a comparison of the amount of the bid to a previously received bid associated with the keyword or category; and

determining a position for display of the content in the navigational hierarchy based on the ranking.