Automatic Teller Machine as Lead Source

• US 20070143208A1
• Filed: 12/21/2005
• Published: 06/21/2007
• Est. Priority Date: 12/21/2005
• Status: Abandoned Application

• Current Assignee: Kristie Varga
• Original Assignee: Kristie Varga
• Inventors: Varga, Kristie
• Application Number:
  US11/306,275
• Publication Number:
  US 20070143208A1
• Time in Patent Office: Days
• US Class Current: 705/43
• CPC Class Codes: G06Q 20/1085 involving automatic teller machines [ATMs]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

There is a method of generating a business lead from a user of an automatic teller machine (ATM), including: reading identifying information from an ATM card of the user; presenting the user with a business offer; enabling the user to affirm a desire to be contacted by actuating only a single actuator; gathering user contact information; writing the contact information to the card; associating the contact information with the affirmation of the offer; and providing a business lead to a vendor. There is also: associating the identifying information and the contact information; presenting a second offer; receiving an affirmation of the second offer; accessing the contact information from the storage device according to the association with the identifying information; and associating the contact information with the affirmation of the offer. A record of the offer/acceptance is stored on the card.

Claims

1. A method of generating a business lead from a user of an automatic teller machine (ATM), comprising the steps of:

reading identifying information from an ATM card of the user;

presenting the user with a business offer relating to the business of the vendor;

enabling the user to affirm a desire to be contacted in regards to the business offer;

gathering contact information regarding the user;

writing the contact information to a storage device;

associating the contact information with the affirmation of the offer, thereby forming a business lead; and

providing the business lead to the vendor.

2. The method of claim 1, further comprising associating the identifying information and the contact information.

3. The method of claim 2, further comprising:

presenting the user of the ATM with a second offer;

enabling the user to affirm a desire to be contacted in regards to the second offer;

receiving, from the user, an affirmation of the second offer;

accessing the contact information from the storage device according to the association with the identifying information; and

associating the contact information with the affirmation of the offer, thereby forming a business lead.

4. The method of claim 1, further comprising the step of conditioning the gathering step on an affirmation of the business offer by the user.

5. The method of claim 1, wherein the storage device is the card of the user.

6. The method of claim 5, wherein the storage device further comprises a magnetic stripe.

7. The method of claim 1, wherein the user affirms a desire to be contacted in regards to the offer by actuating only a single actuator.

8. A method of deriving a business lead from a user of an automatic teller machine (ATM), comprising the steps of:

reading contact information from a card of the user;

presenting the user with an offer;

enabling the user to affirm a desire to be contacted in regards to the offer; and

associating the contact information with the affirmation of the offer, thereby forming a business lead.

9. The method of claim 8, wherein the user affirms a desire to be contacted in regards to the offer by actuating only a single actuator.

10. The method of claim 9, further comprising the step of conditioning the presenting step on the user requesting a withdrawal from the ATM.

11. The method of claim 10, wherein the offer comprises a financing offer.

12. The method of claim 10, further comprising the step of conditioning the presenting step on the user accessing the automatic teller machine during a defined time frame.

13. The method of claim 10, further comprising delivering the business lead to only a single entity for consumption.

14. The method of claim 10, further comprising reducing a use fee to the user conditional to the affirmation of the offer.

15. The method of claim 13, further comprising reducing a use fee to the user conditional to subsequent successful contact made between the single entity and the user.

16. The method of claim 8, further comprising recording, on the card, that the offer was made.

17. The method of claim 8, further comprising recording, on the card, that the offer was accepted.

18. The method of claim 16, further comprising:

reading that a previously presented offer was made from a card of the user; and

selecting the offer to present such that the previously presented offer is not presented.

19. The method of claim 8, wherein the contact information is encrypted on the card.

20. An article of manufacture comprising a program storage medium readable by a processor and embodying one or more instructions executable by the processor to perform a method of deriving a business lead from a user of an automatic teller machine, comprising the steps of:

reading contact information from a card of the user;

presenting the user with an offer;

enabling the user to affirm a desire to be contacted in regards to the offer; and

associating the contact information with the affirmation of the offer, thereby forming a business lead.