Delivery of personalized keyword-based information using client-side re-ranking

• US 20070143260A1
• Filed: 12/19/2005
• Published: 06/21/2007
• Est. Priority Date: 12/19/2005
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Dhawan, Sachin, Markov, Martin
• Application Number:
  US11/311,795
• Publication Number:
  US 20070143260A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Search and information systems are provided that facilitate ranking of promotional material such as advertisements in view of personal information related to users who search for information from public databases. In one aspect, a search and information system is provided. The system includes a search component to locate data for a user based upon one or more words indicated by the user. A promotional component associates related information to the data, based in part on the one or more words indicated by the user. A personalization component facilitates ranking of the related information based in part on private information of the user that is isolated from the search component.

Claims

1. A search and information system, comprising:

a search component to locate data for a user based upon one or more words indicated by the user;

a promotional component that associates related information to the data, based in part on the one or more words indicated by the user; and

a personalization component to facilitate a ranking of the related information based in part on private information of the user that is isolated from the search component.

2. The system of claim 1, the search component employs keywords that are obtained explicitly from the user or obtained implicitly from retrieved documents.

3. The system of claim 1, the promotional component generates advertising that is the related information to the data.

4. The system of claim 1, personalization component is associated with a client component that sends one or more search terms to at least one search engine, the search engine is associated with one or more promotional databases and one or more search databases.

5. The system of claim 4, the client component initiates a search across a local database and moves to a remote database if a local search is not satisfied.

6. The system of claim 4, the promotional database includes advertising data, data of interest to the user, supplemental data, and data that is associated with the user'"'"'s underlying search requirements.

7. The system of claim 1, the personalization component automatically arranges, filters, re-ranks, or organizes promotional received from the search component.

8. The system of claim 7, the personalization component processes private and personal information in accordance with a browser application.

9. The system of claim 7, the personalization component is associated with at least one learning component to determine the personal and private information.

10. The system of claim 9, further comprising a user profile component to determine the personal and private information.

11. The system of claim 1, further comprising a component that sends personalization data with the keyword in order to receive personalized ads from a server.

12. The system of claim 11, the server includes one or more privacy components to isolate private information from the public domain.

13. The system of claim 1, further comprising a toolbar that provides an interface and internal functionality to type keywords and to send requests.

14. The system of claim 1, further comprising a search service which automatically indexes documents on a user'"'"'s computer and provides a query interface which is available through one or more application programming interfaces.

15. The system of claim 1, further comprising a computer readable medium having computer executable instructions stored thereon to execute the search component, the promotional component, or the personalization component.

16. A method to provide personalized information during a search, comprising:

sending one or more keywords to at least one search engine;

pushing promotional information to a user based in part on the keywords; and

automatically organizing the promotional information based on personalization information of the user.

17. The method of claim 16, further comprising generating a user profile based upon background monitoring of the user.

18. The method of claim 17, further comprising employing a learning component to perform the background monitoring.

19. The method of claim 16, further comprising generating a user model to determine the personalization information.

20. A graphical user interface for a search and promotional database, comprising:

a browser component to enter one or more keywords of a search;

a display component to render results from the search;

an application component to rank promotional data associated with the search; and

a personalization component to supply user information that facilitates the rank of the promotional data.