Method and system for providing customized recommendations to users

• US 20070143281A1
• Filed: 01/10/2006
• Published: 06/21/2007
• Est. Priority Date: 01/11/2005
• Status: Active Grant

• Current Assignee: Loyalize, Inc. (Function(x), Inc.)
• Original Assignee: Trusted Opinion, Inc.
• Inventors: Smirin, Shahar (Boris), Akselrod, Ilya, Drujina, Vadim, Tokarev, Maxim, Myagkov, Michael
• Granted Patent: US 7,703,030 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In one embodiment, a method includes displaying a plurality of ratings provided for an item by a plurality of users, and, for each of the plurality of ratings, graphically illustrating relevance of a corresponding rating to an information recipient.

Claims

1. A computerized method comprising:

displaying a plurality of ratings provided for an item by a plurality of users; and

for each of the plurality of ratings, graphically illustrating relevance of a corresponding rating to an information recipient.

2. The method of claim 1 further comprising:

displaying an aggregated recommendation, the aggregated recommendation determined based on the plurality of ratings.

3. The method of claim 1 wherein each of the plurality of ratings is displayed using one or more of a symbol, alphanumeric character, color, texture, shape and size.

4. The method of claim 3 wherein the relevance for each of the plurality of ratings is graphically illustrated by one or more of a distance, size, shape, color and symbol.

5. The method of claim 3 wherein each of the plurality of ratings is selectable to provide additional information about one or more of the ratings and the users.

6. The method of claim 5 wherein the additional information comprises one or more of a user identity, detailed rating information, expertise level of the user, circle of trust level of the user, and a rating by a user for a plurality of items.

7. The method of claim 1 further comprising:

displaying a selectable image to invite additional users to rate the item.

8. The method of claim 1 further comprising:

graphically illustrating the relationship among each of the plurality of the users and the information recipient.

9. The method of claim 8 wherein the relationship among each of the plurality of ratings is graphically illustrated by one or more of a grouping of the users, a connection line between the users, size, shape, color and symbol.

10. The method of claim 1 wherein the relevance of each of the ratings is determined at least in part by a plurality of coefficients, the plurality of coefficients comprising coefficients selected from the group consisting of a trust level coefficient, an expertise coefficient, a timing coefficient, a similarity coefficient, and a ratings number coefficient.

11. The method of claim 10 wherein the plurality of coefficients are graphically illustrated by one or more of a grouping of the users, a connection line between the users, size, shape, color and symbol.

12. The method of claim 1 wherein the relevance of each of the ratings is determined based at least in part on a level of trust of the information recipient towards the users.

13. The method of claim 12 further comprising:

graphically illustrating at least the level of trust of the information recipient towards the users.

14. The method of claim 13 wherein the level of trust of the information recipient towards the users is graphically illustrated by one or more of a grouping of the users, a connection line between the users, distance, size, shape, color and symbol.

15. The method of claim 1 further comprising:

retrieving the plurality of ratings for the item from a database;

identifying the relevance of each of the plurality of ratings to the information recipient;

generating a user interface, the user interface graphically illustrating the relevance of each of the plurality of ratings to the information recipient; and

displaying the user interface to the information recipient.

16. A machine-readable medium containing instructions which, when executed by a processing system, cause the processing system to perform a method, the method comprising:

displaying a plurality of ratings provided for an item by a plurality of users; and

for each of the plurality of ratings, graphically illustrating relevance of a corresponding rating to an information recipient.

17. The machine-readable medium of claim 16 wherein each of the plurality of ratings is displayed using one or more of a symbol, alphanumeric character, color, texture, shape and size.

18. An apparatus comprising:

means for displaying a plurality of ratings provided for an item by a plurality of users; and

means for graphically illustrating, for each of the plurality of ratings, relevance of a corresponding rating to an information recipient.

19. The apparatus of claim 18 wherein each of the plurality of ratings is displayed using one or more of a symbol, alphanumeric character, color, texture, shape and size.

20. A system comprising:

a recommendation database to store a plurality of ratings provided for an item by a plurality of users; and

a recommendation presenter to generate and display a user interface graphically illustrating the relevance of each of the plurality of ratings to an information recipient.