DEMOGRAPHIC ASSESSMENT AND PRESENTATION FOR PERSONAL AREA NETWORKS

• US 20070143348A1
• Filed: 02/20/2007
• Published: 06/21/2007
• Est. Priority Date: 10/01/2005
• Status: Abandoned Application

• Current Assignee: Outland Research LLC
• Original Assignee: Outland Research LLC
• Inventors: Rosenberg, Louis
• Application Number:
  US11/677,045
• Publication Number:
  US 20070143348A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

Embodiments of the present invention comprise methods and apparatus that enable a user of a portable computing device to collect and view demographic data representing the statistical makeup of a group of other users in his or her surroundings. More specifically, embodiments of the present invention enable a user of a first portable computing device to collect and view demographic data representing the statistical makeup of a group of users of other portable computing devices, said portable computing devices engaged in an ad-hoc network. Embodiments of the present invention allow a user to log statistics with respect to time, date, and/or location. Embodiments of the present invention also allow a user to view statistics in graphical form.

Claims

1. A system for mobile demographic profiling across ad-hoc networks, comprising:

a first portable computing device operated by a first user, the first portable computing device including a processor, a memory, a display, and a wireless communication transceiver, the wireless communication transceiver enabling the establishment of an ad-hoc network with a plurality of second portable computing devices;

wherein the processor of the first portable computing device is operative to;

receive user profile data originating from each of the plurality of second portable computing devices over the ad-hoc network, the user profile data indicating at least one demographic characteristic of one of a plurality of users of the plurality of second portable computing devices;

store a representation of demographic data received;

compute a statistical demographic profile of the plurality of users of the plurality of second portable computing devices using the demographic data received; and

display a representation of the statistical demographic profile on the display of the first portable computing device.

2. The system of claim 1 further comprising first user profile data, the first user profile data indicating at least one demographic characteristic of the first user, wherein the statistical demographic profile is computed using the first user profile data.

3. The system of claim 1 wherein the user profile data originating from each second portable computing device is relationally associated with a unique identifier.

4. The system of claim 1 wherein the user profile data originating from each second portable computing device indicates a plurality of demographic characteristics of a user of that second portable computing device.

5. The system of claim 4 wherein the plurality of independent demographic characteristics includes at least one gender demographic characteristic and one age demographic characteristic.

6. The system of claim 1 wherein the at least one demographic characteristic is selected from the group consisting of age, gender, highest level of education, marital status, political party affiliation, school affiliation, team affiliation, club affiliation, organization affiliation, sexual orientation, romantic relationship status, nationality, and sporting team preference.

7. The system of claim 1 wherein the statistical demographic profile includes an indication of a percentage of users who posses a certain demographic characteristic in their user profile data.

8. The system of claim 1 wherein the statistical demographic profile includes an indication of a percentage of users who posses both of two different demographic characteristics in their user profile data.

9. The system of claim 8 wherein the two different demographic characteristics include a gender characteristic and an age characteristic.

10. The system of claim 1 wherein the representation of the statistical demographic profile is a graph or chart indicating how the at least one demographic characteristic varies across the plurality of users.

11. The system of claim 10 wherein the graph or chart is displayed in at least one of histogram format and pie chart format.

12. The system of claim 1 wherein the plurality of second portable computing devices to be included within the statistical demographic profile is determined at least in part based upon locative data associated with each of the plurality of second portable computing devices.

13. The system of claim 12 wherein one of the plurality of second portable computing devices is included within the statistical demographic profile at least in part based upon a spatial proximity of the one of the plurality of second portable computing devices to the first portable computing device.

14. The system of claim 12 wherein the plurality of second portable computing devices to be included within the statistical demographic profile is determined at least in part based upon the locative data indicating that the plurality of second portable computing devices resides within the group consisting of a spatial area and volume.

15. A method for mobile demographic profiling across ad-hoc networks, comprising:

receiving at a first portable computing device user profile data originating from each of a plurality of second portable computing devices over an ad-hoc network, the user profile data originating from each second portable computing device indicating at least one demographic characteristic of a current user of that second portable computing device;

storing a representation of demographic data received;

computing a statistical demographic profile of the plurality of users of the plurality of second portable computing devices using the demographic data received; and

displaying a representation of the statistical demographic profile on a display of the first portable computing device.

16. The method of claim 15 wherein the received user profile data from each of the plurality of second portable computing devices is relationally associated with a unique identifier.

17. The method of claim 15 wherein the received user profile data originating from each second portable computing device indicates a plurality of demographic characteristics of the current user of that second portable computing device.

18. The method of claim 17 wherein the plurality of independent demographic characteristics includes at least one gender demographic characteristic and one age demographic characteristic.

19. The method of claim 15 wherein the at least one demographic characteristic is selected from the group consisting of age, gender, highest level of education, marital status, political party affiliation, school affiliation, team affiliation, club affiliation, organization affiliation, sexual orientation, romantic relationship status, nationality, and sporting team preference.

20. The method of claim 15 wherein the statistical demographic profile includes an indication of a percentage of users who posses the group consisting of a certain demographic characteristic in their user profile data and a certain combination of demographic characteristics in their user profile data.

21. The method of claim 15 wherein the displaying step consists of displaying a graph or chart indicating how at least one demographic characteristic varies across a population of users.

22. The method of claim 21 wherein the graph or chart is displayed in at least one of histogram format and pie chart format.

23. The method of claim 15 wherein the plurality of second portable computing devices to be included within the statistical demographic profile is determined at least in part based upon locative data associated with each of the plurality of second portable computing devices.

24. The method of claim 23 wherein one of the plurality of second portable computing devices is included within the statistical demographic profile at least in part based upon a spatial proximity of the one of the plurality of second portable computing to the first portable computing device.

25. The method of claim 15 wherein one of the plurality of second portable computing devices is included within the statistical demographic profile at least in part based upon the number of network hops between the first portable computing device and the one of the plurality of second portable computing devices.

26. A method for demographic profiling across portable computing devices, comprising:

receiving on a first portable computing device, user profile data originating from each of a plurality of second portable computing devices, the user profile data originating from each second portable computing device indicating at least one demographic characteristic of a user of that second portable computing device;

computing a statistical demographic profile describing a plurality of users of the plurality of second portable computing devices, the computing being performed using the user profile data received; and

displaying a representation of the statistical demographic profile of the plurality of users at the first portable computing device, the representation indicating how the plurality of users vary statistically with respect to the at least one demographic characteristic.

27. The method of claim 26 wherein the received user profile data originating from each second portable computing device describes a plurality of independent demographic characteristics of the user of that second portable computing device.

28. The method of claim 27 wherein the plurality of independent demographic characteristics includes at least one gender demographic characteristic and at least one age demographic characteristic.

29. The method of claim 26 wherein the statistical demographic profile is an indication of a percentage of users who posses a certain demographic characteristic or a certain combination of demographic characteristics within their user profile data.

30. The method of claim 26 wherein the displaying step consists of displaying a graph or chart on a display.

31. The method of claim 30 wherein the graph or chart is displayed in at least one of histogram format and pie chart format.

32. The method of claim 26 wherein the plurality of second portable computing devices that are to be included within the statistical demographic profile is determined at least in part based upon locative data associated with each of the plurality of second portable computing devices.