EMBEDDED ADVERTISEMENTS AND METHOD OF ADVERTISING
First Claim
Patent Images
1. A method of advertising, comprising:
- combining two or more video streams to form a unified video stream, wherein at least one of the two or more video streams is a program content stream comprising program content that is filmed by a camera and at least one of the two or more video streams is an advertisement material stream comprising advertisement material, and wherein the placement of the advertisement material stream relative to the program content stream is independent of any information derived from the camera; and
broadcasting the unified video stream.
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Accused Products
Abstract
A technique is provided for advertising. The technique includes a combining of two or more video streams to form a unified video stream and broadcasting the unified video stream. At least one of the two or more video streams is a program content stream comprising program content that is filmed by a camera and at least one of the two or more video streams is an advertisement material stream comprising advertisement material. The placement of the advertisement material stream relative to the program content stream is independent of any information derived from the camera.
59 Citations
24 Claims
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1. A method of advertising, comprising:
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combining two or more video streams to form a unified video stream, wherein at least one of the two or more video streams is a program content stream comprising program content that is filmed by a camera and at least one of the two or more video streams is an advertisement material stream comprising advertisement material, and wherein the placement of the advertisement material stream relative to the program content stream is independent of any information derived from the camera; and broadcasting the unified video stream. - View Dependent Claims (2, 3, 4, 5)
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6. A method of advertising, comprising:
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integrating traffic, sales, marketing and production teams to generate an advertisement video stream comprising an advertisement; combining a program content video stream comprising a program content and the advertisement video stream to generate a unified video stream; and broadcasting the unified video stream. - View Dependent Claims (7, 8, 9, 10)
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11. A method of advertising, comprising:
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listing one or more advertising opportunities in a sales system; tracking and selling the listed advertising opportunities from the sales system; creating traffic log for the sold advertising opportunities; generating an advertisement video stream for the sold advertising opportunities; integrating, via a traffic system, the advertisement video stream and a program content video stream to generate a unified video stream; and broadcasting the unified video stream. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A method of advertising, comprising:
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listing one or more advertising opportunities in a sales system; tracking and selling the listed advertising opportunities from the sales system; creating traffic log for the sold advertising opportunities; integrating traffic, sales, marketing and production teams to generate an advertisement video stream for the sold advertising opportunities; storing the advertisement video stream in a system with an identification number; sending notification of the advertisement video stream to the traffic, the sales, the marketing and the production teams; taking the advertisement video stream from the system and integrating it into a program content video stream via a traffic system to generate a unified video stream; finalizing a Log and publishing to a master control via the traffic system; reviewing the Log and verifying the advertisement video stream via the master control; broadcasting the unified video stream to a plurality of viewers over a network; reconciling original Log and actual on-air Log via the traffic system; and generating an invoice via the traffic system based on the number of viewers watching the unified video stream. - View Dependent Claims (24)
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Specification