System and method for providing context-aware local advertising in IPTV systems

• US 20070143787A1
• Filed: 12/19/2005
• Published: 06/21/2007
• Est. Priority Date: 12/19/2005
• Status: Abandoned Application

• Current Assignee: Alcatel SA (Nokia Corporation)
• Original Assignee: Alcatel SA (Nokia Corporation)
• Inventors: Cankaya, Hakki
• Application Number:
  US11/311,838
• Publication Number:
  US 20070143787A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/26208 the scheduling operation being performed under constraints
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 7/163 by receiver means only
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

System and method for providing personalized advertising in an Internet protocol television (“IPTV”) system are described. In one embodiment, the method comprises awaiting notification of an impending ad insert period for a plurality of active televisions in a household; and, for each of the active televisions, selecting an ad from a group of ads for display on the active television and pushing the selected ad to the active television for presentation on the active television during the ad insert period.

Claims

1. A method of providing personalized advertising in an Internet protocol television (“

IPTV”

) system, the method comprising;

awaiting notification of an impending ad insert period for a plurality of active televisions in a household; and

for each of the active televisions, selecting an ad from a group of ads for display on the active television and pushing the selected ad to the active television for presentation on the active television during the ad insert period.

2. The method of claim 1 wherein the selected ad is presented on the active television regardless of a channel to which the active television is tuned.

3. The method of claim 1 wherein the group of ads comprise a package of ads, the method further comprising receiving the package of ads from an IPTV service provider via the IPTV system.

4. The method of claim 3 further comprising storing the received package of ads in a personal video recorder (“

PVR”

) of the household.

5. The method of claim 1 wherein the selecting comprises selecting an ad from the group of ads based on a location of the active television within the household.

6. The method of claim 1 wherein the selecting further comprises selecting an ad from the group of ads based on current programming of the active television.

7. The method of claim 1 wherein the selecting further comprises selecting an ad from the group of ads based on preferences of a subscriber.

8. The method of claim 1 further comprising an IPTV service provider pushing the group of ads to the household based on demographic information for a distribution area of the household.

9. The method of claim 8 further comprising the IPTV service provider pushing the group of ads to every household within the distribution area.

10. The method of claim 9 further comprising the IPTV service provider charging a fee to an advertiser based on a number of distribution areas to which an ad of the advertiser is pushed.

11. The method of claim 1 further comprising an IPTV service provider performing maintenance operations with respect to elements of the IPTV system during the ad insertion period.

12. A system for providing personalized advertising in an Internet protocol television (“

IPTV”

) system, the system comprising;

means for detecting an impending ad insert period for a plurality of active televisions in a household;

means for selecting, for each of the active televisions, an ad from a group of ads for display on the active television; and

means for pushing the selected ad to the active television for presentation on the active television during the ad insert period.

13. The system of claim 12 wherein the group of ads comprise a package of ads, the system further comprising means for receiving the package of ads from an IPTV service provider via the IPTV system.

14. The system of claim 13 wherein the means for receiving comprises a residential gateway.

15. The system of claim 13 further comprising means for storing the received package of ads within the household.

16. The system of claim 15 wherein the means for storing comprises a personal video recorder (“

PVR”

).

17. The system of claim 12 wherein the means for selecting and means for pushing comprise a residential gateway within the household.

18. The system of claim 12 wherein the means for selecting comprises means for selecting an ad from the group of ads based on a location of the active television within the household.

19. The system of claim 12 wherein the means for selecting further comprises means for selecting an ad from the group of ads based on current programming of the active television.

20. The system of claim 12 wherein the means for selecting further comprises means for selecting an ad from the group of ads based on preferences of a subscriber.

21. The system of claim 12 wherein an IPTV service provider pushes the group of ads to the household based on demographic information for a distribution area of the household.

22. The system of claim 21 wherein the IPTV service provider pushes the group of ads to every household within the distribution area.

23. A system for providing personalized advertising in an Internet protocol television (“

IPTV”

) system, the system comprising;

a residential gateway disposed within a house for receiving an ad package from an IPTV service provider and for storing the ads comprising the ad package in a personal video recorder (“

PVR”

); and

a plurality of televisions located throughout the house, wherein each of the televisions is connected to the residential gateway via a set top box (“

STB”

);

wherein responsive to occurrence of an ad insertion period, the residential gateway selects an ad from the group of ads stored in the PVR for each active one of the televisions and pushes the selected ad to the television for display thereon during the ad insertion period.

24. The system of claim 23 wherein the ad selection is based on current programming of the active television.

25. The system of claim 23 wherein the ad selection is based on preferences of a subscriber.

26. The system of claim 23 wherein the ad selection is based on a location of the active television.

27. A method for providing personalized advertising in an Internet protocol television (“

IPTV”

) system, the method comprising;

evaluating demographic information for a plurality of distribution areas (“

DAs”

);

for each of the DAs, selecting ads from a group of ads for presentation to households in the DA, wherein the selected ads comprise an ad package for the DA; and

for each of the DAs, pushing the ad package to the DA.

28. The method of claim 27 further comprising collecting demographic information for the plurality of DAs.

29. The method of claim 27 wherein the selecting comprises selecting ads from a group of ads based on the demographic information for the DA.

30. The method of claim 27 wherein the selecting comprises selecting ads from a group of ads based on specific instructions from an advertiser.

31. The method of claim 27 wherein the selecting comprises selecting ads from a group of ads based on a geographic location of the DA.

32. A system for providing personalized advertising in an Internet protocol television (“

IPTV”

) system, the system comprising;

means for evaluating demographic information for a plurality of distribution areas (“

DAs”

);

means for selecting ads from a group of ads for each of the DAs for presentation to households in the DA, wherein the selected ads comprise an ad package for the DA; and

means for pushing to each of the DAs the ad package for the DA.

33. The system of claim 32 further comprising means for collecting demographic information for the plurality of DAs.

34. The system of claim 32 wherein the means for selecting comprises means for selecting ads from a group of ads based on the demographic information for the DA.

35. The system of claim 32 wherein the means for selecting comprises selecting ads from a group of ads based on specific instructions from an advertiser.

36. The system of claim 32 wherein the means for selecting comprises means for selecting ads from a group of ads based on a geographic location of the DA.