Reader editable advertising
First Claim
1. A computer apparatus for providing reader-editable advertisements, comprising:
- a storage component to store at least one advertisement;
a presentation component to present at least one advertisement from the storage component and to present at least one command indicator related to one or more advertisements;
an input component for a reader to enter at least one command using the at least one command indicator;
a controller component coupled to the storage component, presentation component, and input component, the controller component operates to;
load at least a portion of at least one advertisement from the storage component and enable the presentation of the loaded portion through the presentation component; and
respond to the at least one command entered by the reader through the input component, whereby the reader is able to control at least one aspect of advertisements provided through the presentation component.
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Accused Products
Abstract
In the present invention, electronic advertisements are transformed from objects that are shown to a passive audience of readers (or other content users, such as listeners and viewers) into objects that are subject to a high degree of control by each reader. Readers can omit individual ads or an entire block or group of ads, with each omitted ad being replaced automatically to meet the publisher'"'"'s need for ad revenue and the reader'"'"'s desire for ad-supported content. Readers can edit an ad'"'"'s media type and layout, choose which fields or ad components are displayed, and control the format of each field. Readers can edit their profile. Cookies may be managed by an ad network so that the reader'"'"'s content and format preferences are respected across otherwise unrelated Web sites. Tracking is more precise since readers have a genuine incentive to maintain the cookie. The ad network can share novel information with publishers and advertisers to help them provide content that is interesting and relevant to readers.
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Citations
37 Claims
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1. A computer apparatus for providing reader-editable advertisements, comprising:
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a storage component to store at least one advertisement;
a presentation component to present at least one advertisement from the storage component and to present at least one command indicator related to one or more advertisements;
an input component for a reader to enter at least one command using the at least one command indicator;
a controller component coupled to the storage component, presentation component, and input component, the controller component operates to;
load at least a portion of at least one advertisement from the storage component and enable the presentation of the loaded portion through the presentation component; and
respond to the at least one command entered by the reader through the input component, whereby the reader is able to control at least one aspect of advertisements provided through the presentation component. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A computer system for providing reader-editable advertisements, comprising:
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at least one storage component for storing a plurality of advertisements;
at least one command indication for prompting a reader to enter at least one command;
an input component for the reader to enter the at least one command;
a presentation component to present at least one advertisement from the plurality of advertisements from the at least one storage component to the reader, and to present the at least one command indication to the reader; and
a controller component, which operates to;
load at least one advertisement from the at least one storage component onto the presentation component;
provide the at least one command indication to the reader on the presentation component;
acquire the at least one command from the reader; and
modify at least one of the plurality of advertisements in accordance with the at least one command from the reader, whereby the reader is able to control at least one aspect of at least one advertisement from the plurality of advertisements. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25)
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26. A computer-implemented method of providing reader-editable advertisements, comprising the steps of:
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presenting a reader with at least one advertisement selected from a plurality of advertisements and presenting a reader with at least one command indication related to at least one advertisement from the plurality of advertisements;
acquiring at least one command from the reader using the at least one command indication; and
responding to the at least one command, whereby the reader, through the at least one command indication, controls one or more aspects of at least one of the plurality of advertisements. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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37. A computer-implemented system for providing reader-editable advertisements, comprising:
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means for storing a plurality of advertisements;
means for presenting to a reader at least one advertisement from the plurality of advertisements;
means for presenting to the reader at least one command indication related at least one of the plurality of advertisements;
means for the reader to input at least one command related to the at least one command indication;
means for modifying at least one aspect of at least one of the plurality of advertisements according to the at least one command related to the at least one command indication.
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Specification