Packaged consumable products with user-selectable aromas

• US 20070148293A1
• Filed: 12/27/2005
• Published: 06/28/2007
• Est. Priority Date: 12/27/2005
• Status: Abandoned Application

• Current Assignee: Kimberly-Clark Worldwide Incorporated (Kimberly-Clark Corporation)
• Original Assignee: Kimberly-Clark Worldwide Incorporated (Kimberly-Clark Corporation)
• Inventors: Marvin, Jennifer, Chen, Fung-Jou, Lindsay, Jeffrey, VanBuren, Daphne, Zander, Teresa, Bester, Kenneth, Tanner, James, Druecke, Frank
• Application Number:
  US11/319,035
• Publication Number:
  US 20070148293A1
• Time in Patent Office: Days
• US Class Current: 426/112
• CPC Class Codes: B65D 2203/12 Audible, olfactory or visual signalling means B65D51/248, B65D55/028, B65D79/02 and B65D81/24 take precedence
• CPC Class Codes: B65D 5/42 Details of containers or of foldable or erectable container blanks

Abstract

An aroma delivery device is disclosed that may be packaged with a consumable product or used to provide a scent to a consumable product at the point purchase. In one embodiment, the aroma delivery device includes a plurality of user-selectable aroma elements. Each aroma element may possess a different scent. When the aroma delivery device is packaged with a consumable product, a user can then select one of the aroma elements for providing a scent either to the product or to the environment in which the product is to be used. The consumable product, for instance, may comprise a personal hygiene product or a tissue product. In an alternative embodiment, an aroma delivery device may be configured to inject a scent into a consumable product at the point of purchase.

Claims

1. A packaged product comprising:

a consumable product;

packaging surrounding the consumable product; and

an aroma delivery device contained within the packaging, the aroma delivery device comprising a plurality of user-selectable aroma elements, each aroma element possessing a different scent, and wherein the aroma delivery device is configured such that a user of the consumable product can select and activate at least one of the aroma elements for releasing a scent into the consumable product or into an environment where the consumable product is located.

2. A packaged product as defined in claim 1, wherein the aroma delivery device comprises a substrate upon which the aroma elements are located, the aroma delivery device further including a cover positioned over the substrate, the cover being movable with respect to the substrate for selectively exposing one or more of the aroma elements.

3. A packaged product as defined in claim 2, wherein the substrate is in the shape of a disk and the cover defines an opening, the cover being movable with respect to the disk for exposing one of the aroma elements through the opening.

4. A packaged product as defined in claim 1, wherein the aroma delivery device includes at least three aroma elements.

5. A packaged product as defined in claim 1, wherein the consumable product comprises facial tissues and the packaging comprises a facial tissue dispenser, the aroma delivery device being attached to an outside surface of the facial tissue dispenser.

6. A packaged product as defined in claim 1, wherein the consumable product comprises pre-moistened wipes and the packaging comprises a dispenser, the aroma delivery device being attached to an outside surface of the dispenser.

7. A packaged product as defined in claim 1, wherein the consumable product comprises pre-moistened wipes and the packaging comprises a dispenser, the aroma delivery device being attached to an inside surface of the dispenser.

8. A packaged product as defined in claim 1, wherein the aroma delivery device comprises a substrate upon which the aroma elements are located, each of the aroma elements being individually sealed by an odor-pervious covering that can be removed by the user to expose the underlying aroma element.

9. A packaged product as defined in claim 1, wherein the aroma elements are contained within sealed pouches, each sealed pouch including a frangible seal.

10. A packaged product as defined in claim 2, wherein the aroma delivery device further comprises a mounting device for mounting the aroma delivery device to the packaging.

11. A packaged product as defined in claim 1, wherein the consumable product comprises a feminine care product, an adult incontinence product, a training pant, or a diaper.

12. A packaged product as defined in claim 1, wherein the aroma elements comprise microcapsules containing a fragrance, a wax mixed with a fragrance, or activated carbon containing a fragrance.

13. A packaged product as defined in claim 1, wherein the aroma delivery device further comprises a heating device in operative association with the user-selectable aroma elements for heating the aroma elements and releasing a scent.

14. A packaged product as defined in claim 1, wherein the consumable product comprises an antiperspirant or deodorant product, the antiperspirant or deodorant product containing an antiperspirant or deodorant composition configured to be transferred to a user, the aroma delivery device for applying an aroma element to the deodorant or antiperspirant composition.

15. A packaged product as defined in claim 14, wherein the deodorant or antiperspirant composition comprises a solid, the composition defining a hollow body for receiving at least one of the aroma elements.

16. A packaged product as defined in claim 1, wherein the aroma elements comprise string members, each string member containing a selected aroma producing composition for emitting a selected aroma, the string members being attached to the packaging of the consumable product or to the product itself and being enclosed by a coating composition that prevents the selected aroma from being released, the coating composition being configured to form breaches and expose the string member as the string member is pulled incrementally away from the packaging or from the product for releasing the selected aroma.

17. A packaged product as defined in claim 16, wherein each string member is impregnated with the aroma producing composition.

18. A packaged product as defined in claim 16, wherein the coating composition comprises a resin.

19. A packaged product as defined in claim 16, wherein the coating composition comprises a sugar, a starch, or mixtures thereof.

20. A packaged product as defined in claim 16, wherein at least one string member is attached to the packaging of the consumable product and wherein the packaging includes design elements that coordinate with the selected aroma of the string member.

21. A packaged product as defined in claim 20, wherein the design element comprises a flower design or a fruit design and wherein the selected aroma of the string member is an aroma of the flower or the fruit.

22. A packaged product as defined in claim 21, wherein the string member is integrated into the design element.

23. A packaged product as defined in claim 16, wherein the string member is attached to the packaging or to the consumable product in a spiral design.

24. A packaged product as defined in claim 1, wherein the aroma elements of the aroma delivery device comprise peelable substrates stacked together, each peelable substrate containing an aroma producing composition for emitting a selected aroma, the peelable substrate being configured to be peeled away by a user for exposing a selected aroma.

25. A packaged product as defined in claim 24, wherein the aroma delivery device is attached to the packaging of the consumable product.

26. A packaged product as defined in claim 24, wherein the aroma delivery device is attached to the consumable product itself.

27. A packaged product as defined in claim 26, wherein the consumable product comprises a feminine care product, an adult incontinence product, a training pant, or a diaper.

28. A packaged product as defined in claim 24, wherein the aroma producing composition contained in the substrate comprises microcapsules that are ruptured when the aroma element is exposed.

29. A packaged product as defined in claim 24, wherein the aroma elements comprise a substrate coated with an adhesive composition, the adhesive composition containing the aroma producing composition.

30. A process for providing a scent to a consumable product comprising:

selecting a consumable product in a retail store; and

at the point of purchase, applying a user-selected aroma composition to the consumable product.

31. A process as defined in claim 30, wherein the aroma composition is applied to the consumable product by an aroma delivery device located within the retail store.

32. A process as defined in claim 31, wherein the aroma delivery device is configured to scan the consumable product to ensure that a correct product category has been loaded into the aroma delivery device.

33. A process as defined in claim 31, wherein the aroma delivery device is capable of dispensing at least three different aroma compositions.

34. A process as defined in claim 31, wherein the aroma delivery device injects or sprays the aroma composition into the consumable product.

35. A process as defined in claim 34, wherein the consumable product comprises a facial tissue or a bath tissue.

36. A deodorant or antiperspirant product comprising:

an applicator;

a deodorant or antiperspirant composition contained in the applicator, the deodorant or antiperspirant composition being configured to be transferred to a user; and

an aroma delivery device comprising a plurality of user-selectable aroma elements and wherein a user can select one of the aroma elements for application to the deodorant or antiperspirant composition for providing the deodorant or antiperspirant composition with a user-selected scent.

37. A deodorant or antiperspirant product as defined in claim 36, wherein the deodorant or antiperspirant composition comprises a solid material contained within the applicator, the deodorant or antiperspirant composition defining an internal hollow area for receiving one of the aroma elements.

38. A deodorant or antiperspirant product as defined in claim 36, further comprising a plurality of caps that fit over the applicator for contact with the deodorant or antiperspirant composition, each cap containing a different aroma element for application to the deodorant or antiperspirant composition.

39. A deodorant or antiperspirant product as defined in claim 36, wherein the deodorant or antiperspirant composition comprises a liquid and wherein the user-selected aroma element is injected into the deodorant or antiperspirant composition.

40. A method for delivering a customized aroma to a product comprising:

inputting a customer identifiable indicia into an aroma delivery device;

inputting into the aroma delivery device an aroma selection;

positioning the product in the aroma delivery device; and

applying a user selected aroma to the product.

41. A method as defined in claim 40, further comprising the step of inputting the type of product into the aroma delivery device prior to applying the user selected aroma to the product.

42. A method as defined in claim 40, wherein the aroma delivery device stores past selected aromas chosen by a particular customer so that the customer, once identified, can access the past selections.

43. A method as defined in claim 40, wherein the customer identifiable indicia comprises a magnetic card or a RFID device.

44. A method as defined in claim 40, wherein the selected aroma comprises a mixture of different aroma producing compositions.

45. A method as defined in claim 42, wherein the aroma delivery device stores past selected aromas and categorizes the aromas by products.

46. A method as defined in claim 40, further comprising the step of inputting into the aroma delivery device an intensity for the selected aroma.