METHOD AND APPARATUS FOR MARKETING RETAIL GOODS
First Claim
Patent Images
1. A marketing system comprising:
- a support for supporting a merchandise sample;
a sensor system for sensing a shopper'"'"'s interaction with the merchandise sample; and
an information system coupled to the sensor system, wherein the information system receives input from the sensor system.
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Accused Products
Abstract
Merchandising and marketing data collection systems (100, 400, 500, 700, 1200, 1300, 1400, 1500) collect data on shopper'"'"'s (816) interaction with merchandise samples (106, 414, 1212, 1400, 1502), page store personnel, output promotional vouchers and use the merchandise samples to access information about the capabilities of the merchandise being sold.
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Citations
19 Claims
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1. A marketing system comprising:
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a support for supporting a merchandise sample; a sensor system for sensing a shopper'"'"'s interaction with the merchandise sample; and an information system coupled to the sensor system, wherein the information system receives input from the sensor system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A marketing system comprising:
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a support for supporting a merchandise sample; a sensor system for sensing a shopper'"'"'s interaction with the merchandise sample; and a communication system coupled to the sensor system, wherein the communication system is adapted to alert a salesperson in response to the shopper'"'"'s interaction with the merchandise sample. - View Dependent Claims (13)
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14. A marketing system comprising:
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a plurality of machine readable tags attached to a plurality of samples of a plurality of merchandise items being sold; a plurality of reader antennas each of which is marked with a label identifying an information category for the plurality of merchandise items; an information system comprising a processor coupled to the plurality of antennas, and an information output system for outputting information; and wherein the processor is programmed to collect information identifying a particular reader antenna among the plurality of reader antennas that a particular merchandise item is placed proximate to, and information identifying the particular merchandise item that is derived from one of the plurality of machine readable tags; and in response to information identifying the particular reader antenna and the particular merchandise item, the information system is further programmed to output information from a particular information category associated with the particular antenna, that is applicable to the particular merchandise item. - View Dependent Claims (15)
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16. A marketing system electronic devices comprising:
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a demonstration model electronic device comprising; a sensor for sensing a shopper'"'"'s interaction with the demonstration model; an information output; and a processor coupled to the sensor and the information output; wherein, the processor is programmed receive input from the sensor indicating the shopper'"'"'s interaction with the demonstration model and output information through the information output, in response to the shopper'"'"'s interaction. - View Dependent Claims (17)
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18. A method of detecting a shopper'"'"'s interaction with a merchandise sample, the method comprising:
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detecting a change in a read/“
no-read”
state of an RFID reader;comparing a duration of the change in the read/“
no-read”
state to a predetermined threshold; anddiscarding state change events for which the duration of the change in the read/“
no-read”
state does not exceed the predetermined threshold. - View Dependent Claims (19)
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Specification