Systems, methods and computer programs for enabling interactive viewer control of advertising content
First Claim
1. A system for use with a monitor configured to receive audio and video content, the audio and video content having associated therewith an indicator that alternative content is available, the system comprising:
- a first controller configured to receive viewer profile data;
a profile store coupled to the first controller and configured to store viewer profile data; and
an advertisement store coupled to the first controller and configured to store advertisement content, wherein the first controller is configured to forward an invitation to share viewer profile data with an advertiser and alternative audio and video content in response to a communication responsive to the invitation.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems, methods and computer programs enable interactive viewer control of advertising content. A monitor is configured to receive audio and video content having associated therewith an indicator that alternative content is available. The system comprises a first controller, a profile store and an advertisement store. The controller receives and stores viewer profile data in the profile store. The controller also receives advertisement content from the advertisement store. The controller provides an invitation to share viewer profile data with an advertiser. In turn, the controller forwards audio and video content in response to a communication responsive to the invitation.
99 Citations
20 Claims
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1. A system for use with a monitor configured to receive audio and video content, the audio and video content having associated therewith an indicator that alternative content is available, the system comprising:
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a first controller configured to receive viewer profile data;
a profile store coupled to the first controller and configured to store viewer profile data; and
an advertisement store coupled to the first controller and configured to store advertisement content, wherein the first controller is configured to forward an invitation to share viewer profile data with an advertiser and alternative audio and video content in response to a communication responsive to the invitation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for exposing viewer profile information to an advertiser, comprising:
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collecting a viewer profile;
negotiating a schedule of advertisement content to be presented in association with a select program;
establishing an interactive session with a viewer that desires to view the select program;
receiving an indication during the interactive session that the viewer is willing to share information in their viewer profile with an advertiser; and
modifying the schedule of advertisement content in response to the indication. - View Dependent Claims (14, 15, 16, 17)
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18. A computer program product for exposing viewers to advertisers, comprising computer-readable executable instructions that when executed by a processor direct a system to perform a method of:
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establishing a communication session with a viewer in response to an indication that a select program will be forwarded to the viewer;
determining that the viewer is agreeable to sharing information from a viewer profile with an advertiser;
forwarding a value indicative of the advertisement content that will be presented in association with the select program;
providing a menu of viewer selectable advertisement content that enables the viewer to observe advertisement content in accordance with the value. - View Dependent Claims (19, 20)
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Specification