Dynamic selection of blended content from multiple media sources
First Claim
Patent Images
1. In a computer system, a method for dynamically ordering advertisements received from at least one advertisement supplier, the method comprising:
- sending a request to at least a first advertisement supplier;
receiving one or more advertisements from the at least first advertisement supplier;
identifying a prioritizing parameter associated with each of the one or more advertisements; and
dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter.
5 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods are provided for dynamically ordering advertisements received from at least one advertisement supplier. In one embodiment, a method includes sending a request to at least a first advertisement supplier; receiving one or more advertisements from the at least first advertisement supplier; identifying a prioritizing parameter associated with each of the one or more advertisements; and dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter.
-
Citations
21 Claims
-
1. In a computer system, a method for dynamically ordering advertisements received from at least one advertisement supplier, the method comprising:
-
sending a request to at least a first advertisement supplier;
receiving one or more advertisements from the at least first advertisement supplier;
identifying a prioritizing parameter associated with each of the one or more advertisements; and
dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. In a computer system, a method for dynamically ordering advertisements received from at least one advertisement requester, the method comprising:
-
identifying a base request from an advertisement requester;
identifying a first keyword associated with the base request;
dynamically altering the base request with the first keyword to form an altered request;
sending the altered request to at least one advertisement supplier;
receiving two or more advertisements from the at least one advertisement supplier obtained using the altered request;
identifying a prioritizing parameter associated with each of the two or more advertisements;
dynamically generating blending instructions identifying the positioning of the two or more advertisements based on the prioritizing parameter;
arranging the order of the two or more advertisements based on the blending instructions;
sending the rearranged two or more advertisements to the advertisement requester; and
tracking user response to the two or more advertisements. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. A system configured to dynamically order advertisements received from at least one advertisement supplier, the system comprising:
-
an optimization engine configured to identify at least one keyword to be used to alter a base request, the optimization engine configured to;
identify a base request from an advertisement requester;
identify a first keyword associated with the base request; and
dynamically alter the base request with the first keyword to form an altered request; and
a routing system communicating with an advertisement requester and an advertisement supplier, the routing system also communicating with the optimization engine, the routing system configured to;
send the altered request to at least one advertisement supplier;
receive two or more advertisements from the at least one advertisement supplier obtained using the altered request;
identify a prioritizing parameter associated with each of the two or more advertisements; and
dynamically generate blending instructions identifying the positioning of the two or more advertisements based on the prioritizing parameter. - View Dependent Claims (16, 17, 18, 19, 20, 21)
-
Specification