Dynamically altering requests to increase user response to advertisements
First Claim
1. A system configured to alter an advertisement request from an advertisement requester and submit the altered advertisement request to an advertisement supplier, the system comprising:
- an optimization engine configured to identify at least one keyword to be used to alter a base request, the optimization engine configured to;
identify the base request from the advertisement requester;
identify at least one potential keyword associated with the base request;
associate the at least one potential keyword with at least one criteria bin; and
identify at least one altering keyword from the at least one criteria bin based on a weight given the at least one criteria bin, the at least one altering keyword to be used to dynamically alter the base request; and
a routing system communicating with an advertisement requester and an advertisement supplier, the routing system also communicating with the optimization engine, the routing system configured to;
dynamically alter the base request with the at least one altering keyword to form an altered request; and
send the altered request to the advertisement supplier.
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Accused Products
Abstract
Systems and methods are provided for increasing user response to advertisements. Embodiments include an optimization engine configured to identify a request from a requester; identify at least one potential keyword associated with the request; associate the at least one potential keyword with at least one criteria bin; and identify at least one keyword from the at least one criteria bin based on a weight given the at least one criteria bin; and a routing system communicating with the requester and a supplier, the routing system also communicating with the optimization engine, the routing system configured to dynamically alter the base request with the at least one keyword to form an altered request; and send the altered request to the supplier.
54 Citations
20 Claims
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1. A system configured to alter an advertisement request from an advertisement requester and submit the altered advertisement request to an advertisement supplier, the system comprising:
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an optimization engine configured to identify at least one keyword to be used to alter a base request, the optimization engine configured to;
identify the base request from the advertisement requester;
identify at least one potential keyword associated with the base request;
associate the at least one potential keyword with at least one criteria bin; and
identify at least one altering keyword from the at least one criteria bin based on a weight given the at least one criteria bin, the at least one altering keyword to be used to dynamically alter the base request; and
a routing system communicating with an advertisement requester and an advertisement supplier, the routing system also communicating with the optimization engine, the routing system configured to;
dynamically alter the base request with the at least one altering keyword to form an altered request; and
send the altered request to the advertisement supplier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. In a computer system, a method for identifying at least one keyword to be used to alter an advertisement request from an advertisement requester, the method comprising:
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identifying a base request from an advertisement requester;
identifying at least one potential keyword associated with the base request;
associating the at least one potential keyword with at least one criteria bin; and
identifying at least one altering keyword from the at least one criteria bin based on a weight given the at least one criteria bin, the at least one altering keyword to be used to dynamically alter the base request. - View Dependent Claims (10, 11, 12, 13, 14)
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15. In a computer system, a method for altering an advertisement request from an advertisement requester to obtain advertisements and tracking user response to the advertisements, the method comprising:
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identifying a base request from an advertisement requester;
dynamically altering the base request with at least one altering keyword to form an altered request;
sending the altered request to an advertisement supplier;
receiving at least one advertisement from the advertisement supplier based on the altered request;
sending the at least one advertisement to the advertisement requester; and
tracking user response to the at least one advertisement. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification