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Dynamic rotation of multiple keyphrases for advertising content supplier

  • US 20070150346A1
  • Filed: 03/28/2006
  • Published: 06/28/2007
  • Est. Priority Date: 12/22/2005
  • Status: Abandoned Application
First Claim
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1. In a computer system, a method for dynamically rotating keywords to be used to alter an advertisement request from an advertisement requester, the method comprising:

  • identifying a base request from an advertisement requester;

    identifying at least two potential keywords associated with the base request; and

    assigning a usage weight to each of the at least two potential keywords, the usage weight determining a percentage of times that each of the at least two potential keywords should be selected to dynamically alter the base request.

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