Providing and using a quality score in association with the serving of ADS to determine page layout
First Claim
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1. In a computer system, a method for providing a quality score associated with an advertisement response to be used to assist in determining the display of the advertisement response on a user interface, the method comprising:
- identifying a first request;
sending the first request to at least one advertisement supplier;
receiving an advertisement response including at least one advertisement;
evaluating the advertisement response to determine a quality score associated with the advertisement response; and
sending the quality score with the advertisement response to an advertisement requester.
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Abstract
Systems and methods are provided for providing a quality score associated with an advertisement response to be used to assist in determining the display of the advertisement response on a user interface. Methods include sending a quality score associated with an advertisement response as well as receiving and using a quality score to determine where to display at least a portion of the advertisement response on a user interface.
107 Citations
16 Claims
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1. In a computer system, a method for providing a quality score associated with an advertisement response to be used to assist in determining the display of the advertisement response on a user interface, the method comprising:
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identifying a first request;
sending the first request to at least one advertisement supplier;
receiving an advertisement response including at least one advertisement;
evaluating the advertisement response to determine a quality score associated with the advertisement response; and
sending the quality score with the advertisement response to an advertisement requester. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. In a computer system, a method for using a quality score to determine where to display one or more advertisements on a user interface, the method comprising:
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receiving a response to an advertisement request, the response including at least one advertisement;
evaluating the advertisement response to identify a quality score associated with the advertisement response; and
using the quality score to determine where to display at least a portion of the advertisement response on a user interface. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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Specification