Web-based incentive system and method

• US 20070150355A1
• Filed: 02/21/2007
• Published: 06/28/2007
• Est. Priority Date: 11/07/2005
• Status: Abandoned Application

• Current Assignee: Mycronomics LLC
• Original Assignee: Mycronomics LLC
• Inventors: Meggs, Anthony
• Application Number:
  US11/708,587
• Publication Number:
  US 20070150355A1
• Time in Patent Office: Days
• US Class Current: 705/14.170
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0215 Including financial accounts

Abstract

A method for providing an incentive to an Internet user to interact with a website. The present invention includes a network capable of capturing a portion of money related to Internet commerce, and allocate said money in a manner that provides incentive to an Internet user to interact with a website. The network architecture includes a smart client configured to request services from network servers.

Claims

1. A system for enabling an Internet user to appropriate a benefit by interacting with a website, content, advertisement or message that is promoted by an Internet vendor, comprising:

an Internet vendor account for each of a plurality of Internet vendors registered in the system, wherein the Internet vendor account includes a pledge or bid amount;

an Internet user account for each of a plurality of Internet users registered in the system; and

a smart client configured to monitor a user activity of the Internet user, present data of the Internet vendor account, invoke the sorting and filter of data of the Internet vendor account, invoke the cross-referencing of data of the Internet users account with data of the Internet vendor'"'"'s account, monitor a user activity of the Internet user with the Internet vendor'"'"'s data or content, and provide the user activity to a web server,

wherein the web server is configured to return requests made by the smart client and allocate the benefit based on the user activity.

2. The system of claim 1, further comprising a beneficiary account for each of a plurality of beneficiaries registered in the system.

3. The system of claim 1, wherein the benefit is appropriated to the Internet user.

4. The system of claim 1, wherein the benefit is appropriated to a beneficiary.

5. The system of claim 1, wherein the benefit is a portion of a pledge or bid amount and the portion is calculated by a conversion rate applied to the pledge or bid amount.

6. The system of claim 1, wherein the benefit is a direct or indirect monetary incentive that is allocated in the form of cash, deposits into an account owned by the Internet user'"'"'s, vested reward points, unvested reward points, or donations to third parties.

7. The system of claim 1, wherein the Internet user account includes a beneficiary to which the Internet user wishes to appropriate the benefit.

8. The system of claim 7, wherein the benefit is appropriated to the beneficiary upon interaction of the Internet user with the website, content or ad promoted by the Internet vendor.

9. The system of claim 1, wherein the pledge or bid amount is a landing page hit amount, and a portion of the landing page hit amount is the benefit appropriated when the Internet user clicks on a hyperlink, message, ad or image of the Internet vendor.

10. The system of claim 1, wherein the pledge or bid amount is a lead amount, and a portion of the lead amount is the benefit allocated when the Internet user submits data of the Internet user account to the Internet vendor.

11. The system of claim 1, wherein the pledge or bid amount is a qualified lead amount, and a portion of the qualified lead amount is the benefit appropriated when the Internet user provides the Internet vendor with an answer to each of a plurality of qualifying lead questions.

12. The system of claim 1, wherein the pledge or bid amount is a call amount, and a portion of the call amount is the benefit appropriated when the user activity results in the Internet user calling the Internet vendor.

13. The system of claim 1, wherein the web server is configured to cross-reference the user activity or data input with data of the Internet vendor account to identify a common term or data input, and the smart client is configured to present data of the Internet vendor account to the Internet user when the web server identifies the common term or data input.

14. The system of claim 13, wherein the smart client is automatically activated when the web server identifies the common term or data input.

15. The system of claim 14, wherein the smart client automatically activates by launching a browser plug-in and populates the browser plug-in with content and data of the Internet vendor.

16. The system of claim 15, wherein the smart client automatically activates by providing a highlighted browser toolbar buttons, and the Internet user can click on a highlighted browser toolbar button to launch the browser plug-in.

17. The system of claim 15, wherein the smart client automatically activates by providing a message or image icon to the Internet user, wherein the message or icon informs the Internet user of a Internet vendor offer or content.

18. The system of claim 1, wherein the smart client includes a ratings tool configured to sort the plurality of Internet vendors by a ratings value, and the rating value is based on a number of occasions the website of the Internet vendor is accessed by the plurality of Internet users or the sum of the ratings assessed by the plurality of Internet users, or average of the ratings assessed by the plurality of Internet users.

19. The system of claim 18, wherein the smart client includes a benefit amount tool configured to sort the plurality of Internet vendors by a benefit amount value, and the benefit amount value is based on the pledge or bid amount of each of the respective Internet vendors.

20. The system of claim 19, wherein the smart client includes a local tool configured to sort the plurality of Internet vendors by a proximity value, and the proximity value is based on a physical distance between a location of the Internet vendor and a user location of the Internet user.

21. The system of claim 20, wherein the smart client includes a star ranking tool configured to sort the plurality of donating vendors by a star ranking value, and the star ranking value is based on the popularity or rating value, the benefit amount, and the proximity value.

22. The system of claim 1, wherein the smart client includes a drop-down list configured to display a plurality of recent search results.

23. The system of claim 1, wherein the smart client includes a keyword search tool configured to display a plurality of recent search results.

24. The system of claim 1, wherein the smart client includes a favorites tool configured to display a plurality of saved search results.

25. The system of claim 1, wherein the smart client includes a discounts or offers tools configured to display a plurality of discounts offered to the Internet user by the Internet vendors.

26. The system of claim 25, wherein the discounts displayed by invoking the discount or offers tool include a discount or offer code provided by the Internet vendor.

27. The system of claim 1, wherein the smart client includes a purchase agent tool configured to display a plurality of target Internet vendors who can supply a potential purchase, and the potential purchase is designated by the Internet user.

28. The system of claim 1, wherein the smart client includes a preferences tool, wherein the preferences tool launches the Internet user login device and gives the Internet user access to the Internet user'"'"'s account information and preferences.

46. The system of claim 1, wherein the system is configured to permit the user to selectively have the smart client monitor the users activity.

29. A method for enabling an Internet user to appropriate a benefit by interacting with a website, content, advertisement or message that is promoted by an Internet vendor, comprising:

maintaining a database having stored thereon;

an Internet vendor account for each of a plurality of Internet vendors registered in the system, wherein the Internet vendor account includes a pledge or bid amount;

a benefit amount that has been calculated from a conversion rate of the pledge or bid amount

an Internet user account for each of a plurality of Internet users registered in the system;

monitoring a user activity of the Internet user;

cross-referencing the user activity or data input with data input of the Internet vendor account to identify a common term or data input;

presenting data of the Internet vendor account when the common term or data input is identified;

sorting and filtering the Internet vendor data based on the tools invoked by the Internet user

monitoring an interaction between the Internet user and the website, content, advertisement or message that is promoted by the Internet vendor; and

allocating the benefit.

30. The method of claim 29, wherein the benefit is allocated to the Internet user.

31. The method of claim 29, wherein the benefit is allocated to a beneficiary.

32. The method of claim 29, wherein the database further comprising a beneficiary account for each of a plurality of beneficiaries registered in the system.

33. The method of claim 29, wherein the pledge or bid amount is a landing page hit amount, and a portion of the landing page hit amount is the benefit allocated when the Internet user clicks on hyperlink test, image or message of the Internet vendor.

34. The method of claim 29, wherein the pledge or bid amount is a lead amount, and a portion of the lead amount is the benefit allocated when the Internet user submits data of the Internet user account to the Internet vendor.

35. The method of claim 29, wherein the pledge or bid amount is a qualified lead amount, and a portion of the qualified lead amount is the benefit allocated when the Internet user provides the Internet vendor with an answer to each of a plurality of qualifying lead questions.

47. The method of claim 29, further comprising permitting the user to select to have or not have the user'"'"'s activity be monitored.

36. A method for providing an incentive to an Internet user to interact with a website, content or ad, comprising:

monitoring a user activity of an Internet user;

searching a database for an Internet vendor based on the user activity;

presenting a hyperlink, text, advertisement, content, message or image icon that is maintained by the Internet vendor;

monitoring an interaction between the Internet user and the website, text, advertisement, content, message or image icon; and

allocating a benefit based on the Internet user'"'"'s collective interactions with the website, text, advertisement content, message or image icon.

37. The method of claim 36, wherein the benefit is allocated to the Internet user.

38. The method of claim 36, wherein the benefit is allocated to a beneficiary.

39. The method of claim 38, wherein the beneficiary is a charity or third party

40. The method of claim 36, wherein the beneficiary is selected by the Internet user.

41. The method of claim 36, further comprising the step of submitting a Internet user data to the Internet vendor upon the interaction.

42. The method of claim 36, further comprising the step of prompting the Internet user to submit a first marketing data to the Internet vendor.

43. The method of claim 38, further comprising the step of allocating a second benefit.

44. The method of claim 43, further comprising the step of prompting the Internet user to submit a second marketing data to the Internet vendor.

45. The method of claim 44, further comprising the step of allocating a third benefit.

48. The method of claim 36, further comprising permitting the user to select to have or not have the user'"'"'s activity be monitored.