Social network e-commerce and advertisement tracking system

• US 20070150537A1
• Filed: 04/28/2006
• Published: 06/28/2007
• Est. Priority Date: 12/24/2005
• Status: Abandoned Application

• Current Assignee: Wantrz LLC
• Original Assignee: Wantrz LLC
• Inventors: Graham, Brian
• Application Number:
  US11/413,259
• Publication Number:
  US 20070150537A1
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present invention relates to methods of advertising, social networking systems, and individualized profiles located within social networking systems. According to a first aspect of the present invention, a method of advertising within a Social Networking System is provided, which is carried out by providing a group of users with access to a Social Networking System, wherein the Social Networking System provides each of its users with individualized profiles. The method further includes providing at least one “Social Network E-Commerce and Advertisement Tracking System” (referred to herein as “SNEATS” or “SNEATS server”), wherein the SNEATS server provides each user of the Social Networking System with the ability to access and incorporate one or more advertising objects into his or her individualized profile. In other embodiments, the SNEATS server provides third party vendors with the ability to access and incorporate one or more advertising objects into a user'"'"'s individualized profile, provided such advertising objects are acceptable to such user. Upon incorporating an advertising object into an individualized profile, users of the Social Networking System may activate such advertising object, which causes an advertising scheme to be launched (e.g., an image, flash file, or secondary website) that promotes a particular good or service. The invention provides that, upon activating such advertising object, the user affiliated with the individualized profile that contains such advertising object is awarded advertising revenue.

Claims

1. A method of advertising within a social networking system, which comprises:

(a) providing a social networking system having a plurality of users and at least one server responsible for hosting the social networking system, wherein the social networking system provides each of said users with individualized profiles capable of incorporating at least one advertising object therein; and

(b) providing at least one SNEATS server, wherein the SNEATS server (i) is capable of exchanging information with the server responsible for hosting the social networking system and (ii) allows third party vendors to incorporate advertising objects into the individualized profiles of said users.

2. The method of claim 1, wherein each of said users may specify characteristics of the advertising objects that may be incorporated into the individualized profiles of such users, wherein said characteristics include the minimum advertising revenue awarded for incorporation of such advertising objects into said individualized profiles.

3. The method of claim 2, wherein the advertising objects are sponsored by a plurality of vendors.

4. The method of claim 3, wherein the characteristics of the advertising objects specified by each of said users further includes (a) the type of goods or services promoted by the advertising objects, (b) the medium used to convey a promotion of goods or services, and (c) the frequency that such advertising objects will be displayed within said individualized profiles.

5. The method of claim 4, wherein upon incorporating an advertising object into an individualized profile, at least a majority of the users of the social networking system may view and activate the desired advertising object within the individualized profile.

6. The method of claim 5, wherein the individualized profile comprises a plurality of searchable fields.

7. The method of claim 6, wherein the plurality of searchable fields includes user-specific information, wherein such user-specific information comprises one or more of the following:

first name, last name, username for accessing the social networking system, gender, age, area of residence, profession, and description of interests.

8. The method of claim 7, wherein the individualized profile may be found by users of the social networking system by conducting keyword searches, wherein the keyword searches query the searchable fields including user-specific information.

9. The method of claim 5, wherein upon a user activating an advertising object incorporated within an individualized profile, an advertising scheme is initiated, wherein the advertising scheme conveys a message to the user through a medium selected from the group consisting of a text box, an image, an animation clip, a flash file, a video clip, an audio clip, a separate website, a “

pop up”

ad, or any combination of the foregoing.

10. The method of claim 5, wherein the SNEATS server is capable of maintaining a record of each time an advertising object is activated.

11. The method of claim 10, wherein the user associated with the individualized profile containing the activated advertising object is awarded advertising revenue.

12. The method of claim 11, wherein the awarded advertising revenue is calculated on a “

pay-per-click”

basis for each activation of the advertising object.

13. The method of claim 11, wherein the user associated with the individualized profile containing the activated advertising object is awarded a one-time advertising fee, wherein the one-time advertising fee becomes due when the third party vendor incorporates the advertising object into the individualized profile.

14. The method of claim 13, wherein the one-time advertising fee pays for the incorporation of the advertising object into the individualized profile for a defined period of time.

15. A method of advertising within a social networking system, which comprises providing a social networking system with a SNEATS server that is capable of:

(a) hosting and managing the social networking system, wherein the social networking system comprises a plurality of users, wherein each of said users is provided with an individualized profile capable of incorporating at least one advertising object therein;

(b) enabling third party vendors to incorporate at least one advertising object hosted on the SNEATS server into the individualized profile;

(c) allowing at least a majority of the users of the social networking system to view and activate the incorporated advertising object within the individualized profile; and

(d) recording each activation of such advertising object, wherein the user associated with the individualized profile containing the activated advertising object is awarded advertising revenue.

16. A system for advertising within a social networking system, which comprises:

(a) a social networking system comprising at least one server responsible for hosting the social networking system, wherein the social networking system provides users thereof with individualized profiles capable of incorporating at least one advertising object therein; and

(b) at least one SNEATS server, wherein the SNEATS server (i) is capable of exchanging information with the server responsible for hosting the social networking system and (ii) allows third party vendors to incorporate advertising objects into one or more individualized profiles of the social networking system.

17. The system of claim 16, wherein each of said users may specify characteristics of the advertising objects that may be incorporated into the individualized profiles of such users, wherein said characteristics include the types of goods or services promoted or the minimum advertising revenue awarded for incorporation of such advertising objects.

18. The system of claim 17, wherein the advertising objects are sponsored by a plurality of vendors.

19. The system of claim 18, wherein upon incorporating an advertising object into an individualized profile, at least a majority of the users of the social networking system may view and activate the desired advertising object within the individualized profile.

20. The system of claim 19, wherein the user associated with the individualized profile containing the activated advertising object is awarded advertising revenue.