Real time navigation and advertising platform for public transportation

• US 20070152850A1
• Filed: 10/26/2005
• Published: 07/05/2007
• Est. Priority Date: 10/26/2005
• Status: Active Grant

• Current Assignee: Allegro S.A.R.L.
• Original Assignee: TransSpot Ltd.
• Inventors: Pechenick, Pini, Morad, Tomer, Chen, Tomer
• Granted Patent: US 7,595,740 B2
• Time in Patent Office: Days
• US Class Current: 340/988
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G08G 1/133 within the vehicle ; Indicators inside the vehicles or at stops

Abstract

Invention is provided for navigation and orientation for all types of passengers traveling in public transportation. Segmentation methods for digital advertising based on location and number of passengers. Method for delivering audio and visual advertisements in real time into public transportation vehicles. Method for delivering public transportation positioning information, including arrival times, remaining times, past and future stops, stop numbers, current position, street and neighborhood names, waypoints, connections with other public transportation means, and news headlines. Method for embedding advertisements in any form, including banners, skins, pop-ups, video, audio, text and animation, in information screens inside public transportation.

Claims

1. Invention is provided for navigation and orientation for all types of passengers traveling in public transportation.

2. The method of claim 1, comprising all kind of advertising, commercial and non-commercial means, and all within public transportation.

3. The method of claim 1, comprising delivery of public transportation positioning information, including arrival times, remaining times, past and future stops, stop numbers, current position, street and neighborhood names, waypoints, connections with other public transportation means, and news headlines to passengers.

4. The method of claim 2, 3, comprising of global navigation system receivers, located on public transport vehicles.

5. The method of claim 4, comprising of a wireless link between the public transportation vehicles and centralized servers.

6. The method of claim 5, comprising of hardware and software that calculates and determines the location of each transport vehicle.

7. The method of claim 6, comprising of software that calculates and determines the location of each transport vehicle based on the global positioning information.

8. The method of claim 7, comprising of software that calculates and determines public transportation vehicle expected stop arrival and remaining times, based on global positioning information and statistics of previous journey durations.

9. The method of claim 8, comprising of providing real time information regarding traffic loads and traffic jams.

10. The method of claim 9, comprising of providing alternative route by public transportation based on real time global positioning information and statistics of previous journey durations.

11. The method of claims 4, 10, comprising of a delivery platform for the information in claim 4 to any mobile device the passenger by means of SMS, MMS, WiFi, Internet, Bluetooth or any wireless protocol.

12. The method of claim 2, comprising of hardware and software which determines the number of passengers in each public transportation vehicle in any desired time.

13. The method of claim 12, comprising of hardware and software which delivers and presents in real time and non real time advertisements in public transportation vehicles.

14. The method of claim 9, 13, comprising of an optional bidding system which can be used to determine what ads and commercials information is shown at a specific time.

15. The method of claim 14, comprising of a supply and demand software which determines the costs of advertising in real time, according to the numbers of passengers who are present on the public transportation vehicles in a specific time.

16. The method of claim 15, comprising of software to which budgets of advertisers are entered, and with it advertisers can decide when and where their advertisements are shown.

17. The method of claims 2, comprising of a delivery platform for the advertising and commercial information to any mobile device the passenger by means of SMS, MMS, WiFi, Internet, Bluetooth or any wireless protocol.

18. The method of claim 15, comprising of specials offers, deals, commercials news, discounts, digital raffles and any interactive commercial and non-commercial information.