Product-based advertising

• US 20070156516A1
• Filed: 12/29/2005
• Published: 07/05/2007
• Est. Priority Date: 12/29/2005
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Moissinac, Henri, Peile, Laura Robyn, Aqraou, Jacob, Wong, Jeffrey
• Granted Patent: US 8,301,499 B2
• Time in Patent Office: Days
• US Class Current: 705/14.460
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and a system that identify seller ads to potential buyers within a network-based commerce system are provided. The method and system may operate to receive a request including a product identification and financial metrics from a seller, and assign to the seller, based on a distance function and the product identification, a matching identification entry included in a set of identification entries. The method and system may further include operations to identify one or more seller ads associated with the matching identification entry, as determined by a relevance function based on the financial metrics and a distance measured between the matching identification entry and at least one extracted identification entry extracted from a selected content page and included in the set of identification entries.

Claims

1. A system, including:

an interface to receive a request from a seller, the request including a product identification and at least one financial metric; and

an advertising module to assign to the seller, based on a distance function and the product identification, a matching identification entry included in a set of identification entries, and to identify at least one seller ad associated with the matching identification entry, determined by a relevance function based on the at least one financial metric and a distance measured between the matching identification entry and at least one extracted identification entry extracted from a selected content page and included in the set of identification entries.

2. The system of claim 1, wherein the matching identification entry includes one of a specific product identification entry or a cluster of similar identification entries.

3. The system of claim 1, wherein the product identification includes at least one of a stock keeping unit (SKU), a brand, a manufacturer part number, a generic identification, a list of similar seller stock units, or a list of similar catalog entries included in the set of identification entries.

4. The system of claim 1, wherein the relevance function is based on a click-through rate associated with the seller.

5. The system of claim 1, wherein the at least one financial metric includes at least two of a selected minimum price, a selling price, a cost of goods sold, a number of units to be sold at a selected loss amount, a gross profit margin, a net profit margin, a manufacturer'"'"'s suggested retail price, or a target sales price.

6. The system of claim 1, wherein the interface further includes:

a network communications interface to receive the product identification.

7. The system of claim 1, further including:

a server including a catalog component having the set of identification entries.

8. The system of claim 1, wherein the at least one financial metric includes at least one of a display price, a lead price, or a phone-in price.

9. A computer-implemented method, including:

receiving a request from a seller, the request including a product identification and a financial metric;

assigning to the seller, based on a distance function and the product identification, a matching identification entry included in a set of identification entries; and

identifying at least one seller ad associated with the matching identification entry, determined by a relevance function based on the financial metric and a distance measured between the matching identification entry and at least one extracted identification entry extracted from a selected content page and included in the set of identification entries.

10. The computer-implemented method of claim 9, wherein assigning to the seller further includes:

calculating the distance function based on at least one of product attributes associated with the matching identification entry or product attribute values associated with the matching identification entry.

11. The computer-implemented method of claim 9, wherein assigning to the seller further includes:

selecting the matching identification entry from one of a specific product identification entry or a cluster of similar identification entries.

12. The computer-implemented method of claim 9, wherein identifying the at least one seller ad further includes:

extracting the extracted identification entry included in the set of identification entries from the selected content page; and

extracting at least one additional identification entry included in the set of identification entries.

13. The computer-implemented method of claim 12, wherein identifying the at least one seller ad further includes:

ranking the extracted identification entry and the at least one additional identification entry based on relevance to the set of identification entries.

14. The computer-implemented method of claim 9, wherein identifying the at least one seller ad further includes:

calculating the relevance function based on a click-through rate associated with the seller.

15. The computer-implemented method of claim 12, further including:

constructing a table entry relating the seller, the financial metric, and the matching item identification entry.

16. The computer-implemented method of claim 9, further including:

receiving a request to fill an advertising space included in the content page.

17. The computer-implemented method of claim 9, further including:

billing the seller according to the financial metric when an item offered for sale by the seller and associated with the product identification is advertised on the selected content page.

18. The computer-implemented method of claim 9, further including:

billing the seller according to the financial metric when an item offered for sale by the seller and associated with the product identification is purchased via the selected content page.

19. The computer-implemented method of claim 9, further including:

comparing a bill to be sent to the seller to a remaining seller budget responsive to receiving a selection of an item associated with the product identification.

20. The computer-implemented method of claim 9, further including:

conducting an on-line auction within a network-based commerce system with respect to a plurality of products including at least one item associated with the product identification.

21. A computer-readable medium having instructions stored thereon which, when executed by a computer, cause the computer to perform the method of claim 9.

22. A system, including:

a first means to receive a request from a seller, the request including a product identification and a financial metric;

a second means to assign to the seller, based on a distance function and the product identification, a matching identification entry included in a set of identification entries; and

a third means to identify at least one seller ad associated with the matching identification entry, determined by a relevance function based on the financial metric and a distance measured between the matching identification entry and at least one extracted identification entry extracted from a selected content page and included in the set of identification entries.

23. The system of claim 22, further including:

a database catalog component including at least a portion of the set of identification entries.

24. The system of claim 24, further including:

a search component to locate the matching identification entry included in the set of identification entries.

25. The system of claim 24, wherein the first means comprises:

a wireless network communications interface.