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Product-based advertising

  • US 20070156516A1
  • Filed: 12/29/2005
  • Published: 07/05/2007
  • Est. Priority Date: 12/29/2005
  • Status: Active Grant
First Claim
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1. A system, including:

  • an interface to receive a request from a seller, the request including a product identification and at least one financial metric; and

    an advertising module to assign to the seller, based on a distance function and the product identification, a matching identification entry included in a set of identification entries, and to identify at least one seller ad associated with the matching identification entry, determined by a relevance function based on the at least one financial metric and a distance measured between the matching identification entry and at least one extracted identification entry extracted from a selected content page and included in the set of identification entries.

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