Method and system for providing sponsored content based on previous provided content

• US 20070156519A1
• Filed: 12/30/2005
• Published: 07/05/2007
• Est. Priority Date: 12/30/2005
• Status: Abandoned Application

• Current Assignee: SAP AG (SAP SE)
• Original Assignee: SAP AG (SAP SE)
• Inventors: Agassi, Shai, Ziv, Udi, Hershkovitz, Barak, Shamia, Gadi, Cakarel, Efe
• Application Number:
  US11/323,106
• Publication Number:
  US 20070156519A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03

Abstract

Methods and systems for providing sponsored content based on previously provided content are provided. A method for providing sponsored content for use with a computer application includes accessing a history of sponsored content presented to a user of a computer application. Additional sponsored content is provided for presentation to the user in the computer application based on the history of sponsored content.

Claims

1. A computerized method for providing sponsored content for use with a computer application, comprising:

accessing a history of sponsored content presented to a user of a computer application; and

providing additional sponsored content for presentation to the user in the computer application based on the history of sponsored content.

2. The method of claim 1, wherein the sponsored content comprises advertising.

3. The method of claim 1, wherein the additional sponsored content comprises an advertisement re-marketing a service to the user.

4. The method of claim 1, wherein the additional sponsored content comprises follow-up to previously presented sponsored content.

5. The method of claim 1, wherein the additional sponsored content comprises sponsored content new to the user.

6. The method of claim 1, further comprising dynamically appending the additional sponsored content to the history for subsequent access.

7. The method of claim 1, wherein the computer application comprises a business application.

8. The method of claim 1, wherein the computer application comprises a business process application.

9. The method of claim 1, further comprising selecting the sponsored content dynamically during use of the computer application.

10. The method of claim 9, further comprising selecting the sponsored content based on monetization of sponsored content.

11. The method of claim 1, further comprising providing the additional sponsored content for presentation to the user based on the history of sponsored content and a business context of the user.

12. A computerized method for providing sponsored content for use with a computer application, comprising:

accessing a history of selections by a user of a computer system in response to presentation of sponsored content; and

providing additional sponsored content for presentation to the user based on the history of selections by the user.

13. The method of claim 12, wherein the sponsored content comprises advertising.

14. The method of claim 12, wherein selections by the user comprise purchases by the user.

15. The method of claim 12, wherein selections by the user comprise selections of links by the user.

16. The method of claim 12, the computer application comprising a business application method.

17. The method of claim 16, the business application comprising a business process application.

18. A computerized method for providing an advertising campaign to a user, comprising:

storing an advertising campaign comprising a series of advertisements; and

providing in an order the advertisements for presentation to a user of a computer application.

19. The method of claim 18, wherein the order comprises a sequential order.

20. The method of claim 18, wherein the advertising campaign comprises follow-up advertising based on advertising previously presented to the user.

21. The method of claim 18, wherein the computer application comprises a business application.

22. The method of claim 21, wherein the business application comprises a business process application.

23. A system for providing sponsored content for use with a computer application, comprising:

memory storing information associated with sponsored content and a history of selections by a user of a computer system in response to presentation of sponsored content, at least a portion of the sponsored content comprising referenced advertising and the history of selections comprising at least a first portion associated with purchases by the user and a second portion associated with selections of links by the user; and

one or more processors operable to;

dynamically access the history of the user; and

provide some of the sponsored content for presentation to the user based on the history of selections by the user.

24. A computerized method for providing sponsored content for use with a client-side application, comprising:

communicating with a remotely-hosted computer application;

receiving additional sponsored content selected based on a history of sponsored content presented to a user of the computer application; and

presenting the additional sponsored content to the user.

25. The method of claim 24, wherein the additional sponsored content comprises at least one of an advertisement re-marketing a service to the user, follow-up to previously presented sponsored content, and sponsored content new to the user.