SYSTEM AND METHOD FOR EVALUATING AND/OR MONITORING EFECTIVENESS OF ON-LINE ADVERTISING
4 Assignments
0 Petitions
Accused Products
Abstract
A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.
138 Citations
27 Claims
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1-20. -20. (canceled)
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21. A system for facilitating measuring effectiveness of advertisements displayed upon a computer for viewing by a user through on-line surveys, the system comprising:
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an on-line advertisement, issued by an advertising server, including a code embedded within executable instructions;
a user computer for receiving and executing the on-line advertisement including the code;
a server, separate and distinct from the advertising server, that supplies an indicator to the user computer for identifying an instance of the on-line advertisement being executed on the user computer, wherein the user computer includes a repository within which the indicator is stored, the indicator providing information associated with the on-line advertisement executed on the user computer; and
an on-line survey provider that provides a survey to the user computer and evaluates survey responses in accordance with previous exposure to on-line advertisements indicated by contents of the repository. - View Dependent Claims (22, 23, 24, 25, 26, 27)
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Specification