Beauty care product selling aid and method for facilitating the selling of a beauty care product

• US 20070156541A1
• Filed: 01/05/2006
• Published: 07/05/2007
• Est. Priority Date: 01/05/2006
• Status: Abandoned Application

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: Goodman, Michael, Roberts, Kimberly, Thomas, Stacy, Radford, Leigh, Bautista, Christina, Thompson, Michelle, Blasko, Tanya
• Application Number:
  US11/326,248
• Publication Number:
  US 20070156541A1
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

A method for facilitating the selling of a beauty care product comprising the step of portraying a first image or image region to communicate skin appearance before using the beauty care product, and portraying a second image or image region to communicate skin appearance after using the beauty care product. The second image or image region appears to have a relatively higher resolution or clarity than the first image or image region.

Claims

1. A method for facilitating the selling of a beauty care product, comprising the step of communicating to consumers a visual transformation in skin appearance from a first appearance before using the beauty care product to a second appearance after using the beauty care product, wherein the visual transformation is depicted through the use of pixels, at least some of the pixels being individually discernable with the naked eye.

2. The method of claim 1, wherein the method comprises portraying a first image or image region comprising a plurality of pixels and a second image or image region, wherein in the second image or image region the plurality of pixels are changed in appearance relative to the first image or image region.

3. The method of claim 1, wherein the first appearance and the second appearance are portrayed in a single image.

4. The method of claim 1, wherein the first appearance and the second appearance are portrayed in two or more images.

5. The method of claim 1, comprising the step of portraying a skin image comprising a plurality of pixels that appear to be projecting into or out of the skin image to communicate a transformation in skin appearance through use of the beauty care product.

6. The method of claim 1, comprising the steps of:

a) portraying a first image or image region to communicate skin appearance before using the beauty care product, the first image or image region comprising a plurality of pixels that are discernable with the naked eye and that have a first shade; and

b) portraying a second image or image region to communicate the skin appearance after using the beauty care product, the second image or image region comprising the plurality of pixels having a second shade that appears relatively lighter than the first shade.

7. The method of claim 6, wherein each of the first image or image region, and the second image or image region comprises a photograph of skin and/or an illustration of skin.

8. The method of claim 6, wherein each of the first image or image region, and the second image or image region comprises a non-skin illustration.

9. The method of claim 1, comprising the steps of:

a) portraying a first image or image region to communicate skin appearance before using the beauty care product, the first image or image region comprising a plurality of pixels that are discemable with the naked eye; and

b) portraying a second image or image region to communicate the skin appearance after using the beauty care product, wherein the second image or image region is substantially devoid of the plurality of pixels.

10. The method of claim 9, wherein each of the first image or image region, and the second image or image region comprises a photograph of skin and/or an illustration of skin.

11. The method of claim 9, wherein each of the first image or image region, and the second image or image region comprises a non-skin illustration.

12. A method for facilitating the selling of a beauty care product, comprising the steps of:

a) portraying a first image or image region to communicate skin appearance before using the beauty care product; and

b) portraying a second image or image region to communicate skin appearance after using the beauty care product,

wherein the second image or image region appears to have a relatively higher resolution or clarity than the first image or image region.

13. The method of claim 12, wherein each of the first image or image region and the second image or image region comprises a human face.

14. A method for facilitating the selling of a beauty care product, comprising the steps of:

a) portraying a first image or image region to communicate skin appearance before using the beauty care product; and

b) portraying a second image or image region to communicate skin appearance after using the beauty care product, wherein the second image or image region appears brighter, lighter or illuminated relative to the first image or image region.

15. The method of claim 14, wherein each of the first image or image region and the second image or image region comprises a human face.

16. A method for facilitating the selling of a beauty care product, comprising the steps of:

a) portraying a skin appearance image associated with a human body part; and

b) distinguishing a first portion of the skin appearance image from a second portion of the skin appearance image by including a geometrical shape with the skin appearance image, wherein the first portion is substantially within the boundaries of the geometrical shape and the second portion is substantially outside the boundaries of the geometrical shape, and wherein the first portion has a different appearance than the second portion.

17. The method of claim 16, wherein the geometrical shape comprises a triangle or a portion of a triangle.

18. The method of claim 16, wherein the first portion is relatively lighter in appearance than the second portion.

19. The method of claim 16, wherein the first portion appears to have a relatively higher resolution than the second portion.

20. The method of claim 16, wherein the first portion appears illuminated relative to the second portion.

21. The method of claim 16, wherein the human body part is selected from the group consisting of face, chest, neck, and hand.

22. A method for facilitating the selling of a beauty care product, comprising the steps of:

a) portraying a first image to communicate skin appearance before using the beauty care product;

b) portraying a second image to communicate the skin appearance following a single use of the beauty care product; and

c) portraying a third image to communicate the skin appearance following repeated uses of the beauty care product.

23. A beauty care product selling aid, comprising:

a) a tangible medium of expression;

b) two or more images fixed in the tangible medium of expression and portrayable via the tangible medium of expression, the two or more images depicting a visual transformation in skin appearance from a first appearance before using the beauty care product to a second appearance after using the beauty care product, wherein the visual transformation is depicted through the use of pixels, at least some of the pixels being individually discernable with the naked eye.

24. The beauty care product selling aid of claim 23, wherein one of the two or more images comprises the pixels and the other of the two or more images is devoid of the pixels.

25. The beauty care product selling aid of claim 23, wherein the pixels have a first shade in one of the two or more images and the pixels have a second shade that appears lighter relative to the first shade in the other of the two or more images.

26. A beauty care product selling aid, comprising:

a) a tangible medium of expression; and

b) a trilogy of skin appearance images fixed in the tangible medium of expression and portrayable via the tangible medium of expression, the trilogy of skin appearance images comprising;

i) a first image to communicate skin appearance before using a beauty care product;

ii) a second image to communicate skin appearance after an initial use or uses of the beauty care product; and

iii) a third image to communicate skin appearance after repeated uses of the beauty care product.

27. A beauty care product selling aid, comprising:

a) a tangible medium of expression;

b) a skin appearance image associated with a human body part fixed in the tangible medium of expression; and

c) a geometrical frame fixed in the tangible medium of expression and associated with the skin appearance image, the geometrical frame defining a first image portion within the boundaries of the geometrical frame and a second image portion outside the boundaries of the geometrical frame.

28. The beauty care product selling aid of claim 27, wherein the geometrical frame is triangular.

29. The beauty care product selling aid of claim 27, wherein the first image portion is relatively lighter in appearance than the second image portion.

30. The beauty care product selling aid of claim 27, wherein the first image portion is relatively brighter in appearance than the second image portion.

31. The beauty care product selling aid of claim 27, wherein the first image portion appears to have a higher resolution relative to the second image portion.

32. The beauty care product selling aid of claim 27, wherein the first image portion appears illuminated relative to the second image portion.

33. The beauty care product selling aid of claim 27, wherein the human body part is selected from the group consisting of face, chest, neck, and hand.