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Predicting ad quality

  • US 20070156887A1
  • Filed: 12/30/2005
  • Published: 07/05/2007
  • Est. Priority Date: 12/30/2005
  • Status: Abandoned Application
First Claim
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1. A method, comprising:

  • determining quality values associated with selections of multiple advertisements, the quality values estimating the likelihood that the multiple advertisements are good advertisements;

    aggregating the quality values; and

    using the aggregated quality values to predict a future likelihood that another advertisement is good.

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