Predicting ad quality
First Claim
Patent Images
1. A method, comprising:
- determining quality values associated with selections of multiple advertisements, the quality values estimating the likelihood that the multiple advertisements are good advertisements;
aggregating the quality values; and
using the aggregated quality values to predict a future likelihood that another advertisement is good.
2 Assignments
0 Petitions
Accused Products
Abstract
A system provides one or more advertisements to users in response to search queries and logs user behavior associated with user selection of the one or more advertisements. The system also logs features associated with selected ones of the one or more advertisements, or associated with the search queries. The system further uses a statistical model and the logged user behavior to estimate quality scores associated with the selected advertisements and aggregates the estimated quality scores. The system predicts the quality of another advertisement using the aggregated quality scores.
-
Citations
17 Claims
-
1. A method, comprising:
-
determining quality values associated with selections of multiple advertisements, the quality values estimating the likelihood that the multiple advertisements are good advertisements;
aggregating the quality values; and
using the aggregated quality values to predict a future likelihood that another advertisement is good. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A method, comprising:
-
providing one or more advertisements to users in response to search queries;
logging user behavior associated with user selection of the one or more advertisements;
logging features associated with selected ones of the one or more advertisements, or associated with the search queries;
using a statistical model and the logged user behavior to estimate quality scores associated with the selected advertisements;
aggregating the estimated quality scores; and
predicting the quality of another advertisement using the aggregated quality scores. - View Dependent Claims (10, 11)
-
-
12. A method, comprising:
-
receiving a search query from a user;
providing a group of advertisements to the user based on the search query;
receiving, from the user, an indication of a selection of an advertisement from the group of advertisements;
logging features associated with the search query or with the selected advertisement;
retrieving past quality scores from memory using the logged features; and
predicting a future quality of the selected advertisement based on the retrieved past quality scores. - View Dependent Claims (13, 14, 15)
-
-
16. A system, comprising:
-
means for providing multiple advertisements to a user based on a search query issued by the user;
means for receiving, from the user, an indication of a selection of an advertisement from the multiple advertisements;
means for logging features associated with the search query or with the selected advertisement;
means for retrieving past quality scores from a data structure using the logged features; and
means for predicting a quality of the selected advertisement based on the retrieved past quality scores.
-
-
17. A computer-readable medium that stores computer-executable instructions, comprising:
-
instructions for determining quality values associated with multiple selections of an advertisement, each of the quality values estimating the likelihood that the advertisement is a good advertisement in a first context;
instructions for storing the quality values; and
using the stored quality values to predict a future likelihood that the advertisement is good in a second context, where the second context is different than the first context.
-
Specification