Advertising with video ad creatives
First Claim
1. A computer-implemented method comprising:
- a) accepting information defining at least one ad spot associated with at least one instance of an video document;
b) accepting offers to have advertisements served in the at least one ad spot; and
c) arbitrating among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that at least one ad spot.
1 Assignment
0 Petitions
Accused Products
Abstract
The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted. As yet another example, a system may (a) accept relevance information for an video document, (b) determine a plurality of advertisements relevant to the video document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of an video conversation, etc.
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Citations
41 Claims
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1. A computer-implemented method comprising:
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a) accepting information defining at least one ad spot associated with at least one instance of an video document;
b) accepting offers to have advertisements served in the at least one ad spot; and
c) arbitrating among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that at least one ad spot. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer-implemented method comprising:
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a) accepting relevance information for an advertisement;
b) determining at least one video document using the accepted relevance information;
c) presenting information about the at least one video document to an advertiser associated with the advertisement; and
d) accepting, from the advertiser, an offer to have its advertisement served with at least one of the at least one video documents accepted. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A computer-implemented method comprising:
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a) accepting relevance information for an video document;
b) determining a plurality of advertisements relevant to the video document using relevance information and serving constraints of the advertisements; and
c) selecting at least one of the determined relevant advertisements to be served with the video document. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. A computer-implemented method comprising:
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a) serving a document including video ad spots;
b) loading the document onto a client device;
c) generating an ad request including an identifier of the document;
d) transmitting the ad request to a video ad server;
e) determining a set of one or more video ads for the ad request;
f) transmitting the set of one or more video ads to the client device for rendering; and
g) tracking at least one of (A) a video ad impression, (B) a video ad selection, and (C) a video ad conversion. - View Dependent Claims (40)
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41. Apparatus comprising:
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a) means for accepting relevance information for an video document;
b) means for determining a plurality of advertisements relevant to the video document using relevance information and serving constraints of the advertisements; and
c) means for selecting at least one of the determined relevant advertisements to be served with the video document.
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Specification