Lbs nowcasting sensitive advertising and promotion system and method
First Claim
Patent Images
1. A method for delivering a weather-related advertisement to an individual, the method comprising:
- selecting the weather-related advertisement according to weather information about expected weather conditions, said expected weather conditions being related to a geographically confined area and a defined period of time; and
delivering said weather-related advertisement to the individual.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for combining the delivery of advertising with weather predictions that are limited in geo-graphical area and time, and hence which are much more precise but also more time sensitive than regular weather forecasts. The present invention is preferably implemented with “nowcasting”.
265 Citations
32 Claims
-
1. A method for delivering a weather-related advertisement to an individual, the method comprising:
-
selecting the weather-related advertisement according to weather information about expected weather conditions, said expected weather conditions being related to a geographically confined area and a defined period of time; and
delivering said weather-related advertisement to the individual. - View Dependent Claims (2, 3, 4, 5, 6, 8, 9, 10, 11, 12, 13, 14, 15, 28, 29, 30, 31)
-
-
16-21. -21. (canceled)
-
22. A system for providing weather-related advertising to a user through an electronic device, comprising:
- (a) a weather server for providing at least one weather related parameter;
(b) an advertising rule engine for selecting an advertisement at least partially according to said at least one weather related parameter; and
(c) a server for serving said advertisement to the electronic device. - View Dependent Claims (23, 24, 25, 26, 27)
- (a) a weather server for providing at least one weather related parameter;
-
32. A method for delivering weather-related content to an individual, the method comprising:
-
selecting the weather-related content according to expected weather conditions, said expected weather conditions being related to a geographically confined area and a defined period of time; and
delivering said weather-related content to the individual.
-
Specification