Lbs nowcasting sensitive advertising and promotion system and method

• US 20070162328A1
• Filed: 01/20/2005
• Published: 07/12/2007
• Est. Priority Date: 01/20/2004
• Status: Abandoned Application

• Current Assignee: Nooly Technologies, Ltd.
• Original Assignee: Nooly Technologies, Ltd.
• Inventors: Reich, Yaron
• Application Number:
  US10/587,002
• Publication Number:
  US 20070162328A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A system and method for combining the delivery of advertising with weather predictions that are limited in geo-graphical area and time, and hence which are much more precise but also more time sensitive than regular weather forecasts. The present invention is preferably implemented with “nowcasting”.

Claims

1. A method for delivering a weather-related advertisement to an individual, the method comprising:

selecting the weather-related advertisement according to weather information about expected weather conditions, said expected weather conditions being related to a geographically confined area and a defined period of time; and

delivering said weather-related advertisement to the individual.

2. The method of claim 1, wherein the individual receives the weather information through a wireless device.

3. The method of claim 2, wherein said wireless device comprises a display screen, and wherein said advertisement is displayed in conjunction with said weather information on said display screen.

4. The method of claim 2, wherein said advertisement is selected according to said wireless device.

5. The method of claim 4, wherein said advertisement is selected according to a physical location of said wireless device.

6. The method of claim 4, wherein said advertisement is selected according to the individual subscribing to said wireless device.

8. The method of claim 1, wherein said advertisement is also selected according to a parameter defined by the individual.

9. The method of claim 1, wherein the individual receives the weather information through a display, and wherein said advertisement is displayed in conjunction with said weather information on said display.

10. The method of claim 9, wherein said display comprises at least one of a billboard, a hoarding, a sign and a displayed Web page.

11. The method of claim 1, wherein said advertisement is delivered according to at least one rule.

12. The method of claim 11, wherein said advertisement is selected according to a plurality of rules by a rule engine.

13. The method of claim 12, wherein said rule engine comprises a learning engine for learning at least one aspect of the user preference(s) and/or consuming habit(s) according to the weather.

14. The method of claim 1, wherein said advertisement is built according to a scenario determined at least partially according to a prediction of the weather.

15. The method of claim 14, wherein said advertisement comprises a storyboard also built and/or selected according to at least one user preference.

28. The method of claim 1, wherein said weather information is determined according to location-based nowcasting.

29. The method of claim 1, wherein the advertisement is delivered to a plurality of individuals having at least one similar characteristic.

30. The method of claim 13, further comprising:

determining efficacy of an advertisement on a consumer activity of the individual by said rule engine.

31. The method of claim 1, wherein said expected weather conditions comprise one or more of a temperature range, effective temperature, humidity, a rain pattern, hail, snow, ice, pollen count, dust level, air pollution level or UV radiation.

16-21. -21. (canceled)

22. A system for providing weather-related advertising to a user through an electronic device, comprising:

(a) a weather server for providing at least one weather related parameter;

(b) an advertising rule engine for selecting an advertisement at least partially according to said at least one weather related parameter; and

(c) a server for serving said advertisement to the electronic device.

23. The system of claim 22, wherein said rule engine further comprises a database for storing at least one user characteristic and for selecting said advertisement also according to said user characteristic.

24. The system of claim 23, wherein said rule engine comprises an advertising matrix for selecting said advertisement according to a plurality of rules.

25. The system of claim 24, wherein said rule engine comprises a plurality of target groups and wherein said advertising matrix selects a target group for the end user, such that said advertisement is selected according to said target group.

26. The system of claim 24, wherein said advertising matrix further comprises a story builder for building an advertisement according to a plurality of components.

27. The system of claim 26, wherein said advertising matrix further comprises an animation matrix for providing a plurality of animated components, such that said plurality of components for building said advertisement comprise animated components.

32. A method for delivering weather-related content to an individual, the method comprising:

selecting the weather-related content according to expected weather conditions, said

expected weather conditions being related to a geographically confined area and a defined period of time; and

delivering said weather-related content to the individual.