METHOD AND SYSTEM FOR DISTRIBUTING AND REDEEMING TARGETED OFFERS TO CUSTOMERS
First Claim
1. A method for redeeming targeted offers for a customer at a merchant location, the method comprising:
- obtaining a merchant loyalty identifier relating to the customer;
locating in a database a set of personal incentives targeted for the customer;
transmitting data elements relating to each personal incentive in the set to a redemption controller located at the merchant location;
receiving at the redemption controller a product code relating to a product scanned at a merchant point of sale;
determining at the redemption controller whether the product code matches any of the data elements for any personal incentive in the set; and
transmitting discount information relating to the product to the merchant point of sale.
6 Assignments
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Accused Products
Abstract
Methods and systems are provided for activating and redeeming product discount offers targeted to particular customers. Information related to a merchant loyalty program such as t-logs, customer loyalty information, redemption history, customer segmentation data, and merchant product taxonomies are regularly transmitted to an incentive management system for storage. Merchants can then generate pools of offers and submit them to the incentive management system, which analyzes the characteristics of the offers and uses the information related to the merchant loyalty program to target the offers to specific customers most likely to redeem such offers.
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Citations
24 Claims
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1. A method for redeeming targeted offers for a customer at a merchant location, the method comprising:
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obtaining a merchant loyalty identifier relating to the customer;
locating in a database a set of personal incentives targeted for the customer;
transmitting data elements relating to each personal incentive in the set to a redemption controller located at the merchant location;
receiving at the redemption controller a product code relating to a product scanned at a merchant point of sale;
determining at the redemption controller whether the product code matches any of the data elements for any personal incentive in the set; and
transmitting discount information relating to the product to the merchant point of sale. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for activating targeted offers for a customer, the method comprising:
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obtaining a merchant loyalty identifier relating to the customer;
locating in a database a set of personal incentives targeted for the customer;
transmitting information relating to each personal incentive in the set to a customer display; and
marking the personal incentives in the set as activated. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14)
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15. A batch process for generating targeted offers for customers, the process comprising:
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storing merchant information received from a merchant on a periodic basis in a data warehouse;
receiving a pool of personal incentives from the merchant;
transmitting the pool of personal incentives to a targeting engine coupled to the data warehouse;
generating targeted offers for customers based upon characteristics of each of the personal incentives in the pool and the merchant information stored in the data warehouse; and
storing the targeted offers in a database for future activation by customers. - View Dependent Claims (16, 17, 18, 19)
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20. An incentive management systen to facilitate the distribution and redemption of personal incentives to customers, the incentive management system comprising:
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a merchant loyalty program subcomponent for storing merchant information relating to a merchant loyalty program;
a communication staging server for transmitting personal incentives to customers for activation and for transmitting personal incentives to a redemption controller at a merchant location to facilitate redemption by customers;
a targeting engine for generating targeted offers of personal incentives for customers based upon analysis of the characteristics of the personal incentives and the merchant information stored by the merchant loyalty program; and
a targeted offers database for storing the targeted offers generated by the targeting engine. - View Dependent Claims (21, 22, 23, 24)
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Specification